The Future of Healthy Meals

Consumers are becoming more aware and more frustrated by the ultra-processed nature of foods marketed as healthy.

As MAHA and the health and wellness movement pervades the food industry – consumers are beginning to question the healthiness of their food.

We’ve analyzed 98M consumer posts from TikTok, Instagram, X (and other sources) to unpack what consumers REALLY think about healthy meals.

What’s inside:

The health-washing problem
Health trends to watch in 2026
3 ways brands can appeal to clean eaters

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