Vitamins & OTC Reports

Vitamins & Supplements vs. Functional Food & Beverages
The vitamins and supplements space is evolving almost as fast as it growing. New formats are on the rise, brands are pivoting to a DTC model, and food and beverage brands are moving in and eating up market share. The battle for the future of health and nutrition has truly begun.
How to Grow in OTC Cold & Flu
Consumer Health is evolving. Today’s consumers are just as likely to seek medical advice for colds and flus on social media as they are to search for regulatory-approved products. How are you staying up to date and relevant?