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consumer insights

Act smarter

#7 Dragon fruitTPV: #7 of 2054 Ingredients Category: Snacking

Revolutionise your research through data science

Using AI to unlock the power of Social data we understand and predict consumer trends, empowering global brands to act smarter and faster to get to market first.


Traditional research methods alone leave blind spots

In today’s rapidly evolving marketplace it’s not enough to know what consumers are thinking now. We need foresight on what consumers will do next.

Our unique approach understands ‘actual’ consumer behaviour on an unprecedented scale. Through cutting-edge tools that utilise AI and mathematical models, we scientifically predict new and emerging trends earlier than anyone else.


You’re in good company


How we help brands grow


Bring AI to your Innovation

Trendscope laptop

Our unique, always-on trends software Trendscope scientifically identifies, analyses and ranks millions of emerging and unknown trends. So you can accurately predict the trends that will be important to your business today and tomorrow.

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What data sources do you use?

A variety of publicly available Social data sources including: Blogs (e.g. HuffPost), Message Boards (e.g. Reddit), News Sources (e.g. The Wall Street Journal), Reviews, (e.g. Amazon reviews) and Social Networks (e.g. public tweets from Twitter). We can also utilise our specific regional social data partnerships such as Sina Weibo in China and VK in Russia.

What is Social Prediction?

Social Prediction uses AI and data science to go beyond monitoring what’s currently being talked about by consumers to accurately predict what will be most important to them in the future. We achieve this by building consumer defined category datasets from the ‘bottom-up’ and apply predictive models which can identify new and emerging trends 6+ months earlier than any other trend methodology.

What sectors do you operate in?

We focus on the Consumer Goods, Quick Service Restaurant and Travel sectors but our tools and processes have the potential to be applied to any sector. Put simply, if consumers are talking about a topic online, then we can analyse that conversation for business intelligence.
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Non-Alcoholic Beverages Predictions Report

In a fast-changing marketplace, how do you understand the future growth opportunities of your category?

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