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White Swan

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White Swan Charity

Using our leading technology and unique prediction analysis, our offshoot charity exists to improve the health and wellbeing of society.

Discover White Swan Charity
Inspiration section image 1

“We built an NLP, which allowed us to find places on the Internet where people were having these kind of conversations. Rather than looking for keywords, we were looking for features of Julie’s problem.” (Nielson)


In 2015, our co-founder Steve King’s sister Julie was wheelchair-boun d and in danger of losing her life. Her health had been deteriorating for eight years and despite countless tests, doctors were at a loss to explain her condition.

Steve refused to accept his sister’s bleak prognosis. Understanding the power of data and prediction analysis, he began applying the same techniques to help Julie.

By harnessing millions of internet conversations and packaging over 10,000 data sets from Julie’s diary – from what she ate to how she felt – Steve and the team started to match her symptoms with others. They started making connections and patterns that human beings simple can’t.

Armed with this new information they made a life-changing breakthrough which led to Julie finally being diagnosed with a rare, but treatable, form of Parkinson’s.

Julie is now able to lead a normal life with her family. The incredible story behind her diagnosis inspired us to spread our philanthropic wings and set-up White Swan Charity as a not-for-profit offshoot in 2018.

The mission

White Swan Charity is a registered charity and a completely separate entity to Black Swan Data. By leveraging our unique technology and leading edge data science capabilities, their mission is to help prevent illness and accelerate the path to wellness and diagnosis.

Many of our Black Swans volunteer their time to help White Swan Charity. If you are interested in volunteering or finding out how our technology is helping improve the health of our society, please visit

Discover White Swan Charity

Find Out More

If you are interested about how technology can transform healthcare, donating or volunteering please get in touch.


We’ll be in touch soon. Until then, here’s some reading to whet your appetite.

Another UK bank holiday is around the corner, and if the sun is out, it’s likely the barbecues will be too. Which got us thinking about one of our early projects for the UK’s biggest retailer Tesco.


Our unique trend prediction tool Trendscope™ ingests millions of Social data conversations from sources all over the world. And our datasets are constantly growing. One of the most exciting aspects of our data science approach is that we not only observe how trends manifest themselves across different categories, but across different countries too.


We’re proud to be listed as one of the top 100 fastest growing companies in Europe in the FT1000. Compiled by the Financial Times with Statista, this list celebrates the 1000 European countries that have achieved the fastest revenue growth over three years. See our ranking and the complete list here.