The Ozempic Conversation

The arrival of Ozempic, Wegovy and other semaglutides have sent shockwaves across the CPG space.

Are they a threat? Will they become mainstream? How should brands react? 

In this report we analyze 116+ million consumer posts from the Food, Beverage and Supplements categories to explore the impact of semaglutides on eating and drinking. 

What’s inside? 

  • What semaglutide users are eating, drinking and avoiding 
  • The impact on consumer behavior and the opportunities/dangers for brands 
  • 5 emerging cross-category need-spaces

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