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Trendscope

Continually observes, analyses and filters millions of conversations so you can predict the right trends to focus on earlier and more accurately than your competitors.

PREDICT WHAT WILL BE IMPORTANT
TOMORROW, TODAY

Social media is supercharging consumer conversations. Trends are maturing and travelling faster than ever before. Established brands are losing share to waves of smaller, nimbler businesses who can react quicker.

How do you stay ahead of the competition and get to market first? Our answer to the challenge is Trendscope.

WHAT IS TRENDSCOPE?

Trendscope is an always-on trends platform that brings fast and accurate insight into your
product innovation process by using AI.

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    Identify

    Continually analyses millions of Social media data points, including news, blogs and boards.

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    Rank

    Millions of category trends are refined and objectively ranked by their likelihood to grow.

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    Predict

    New and emerging trends and themes are surfaced much earlier than before.

"It’s like Google Trends on steroids."

Head of Insight

Global FMCG Brand

How trendscope help brands

DISCOVER WHAT CONSUMERS NEED AND WANT FIRST

Trendscope uses topic expansion tools to identify thousands of trending category Themes, Benefits, Ingredients and Brands being discussed online. No matter how small or niche, if consumers are talking about it, Trendscope will objectively analyse its importance and predict its future trajectory.

trendscope/Benefit-1.jpg

DISCOVER WHAT CONSUMERS NEED AND WANT FIRST

Trendscope uses topic expansion tools to identify thousands of trending category Themes, Benefits, Ingredients and Brands being discussed online. No matter how small or niche, if consumers are talking about it, Trendscope will objectively analyse its importance and predict its future trajectory.

PUT EMERGING TRENDS INTO CONTEXT

A new ingredient growing 100% YoY appears interesting, until you discover 100 other ingredients are growing even faster. Trendscope scientifically ranks the entire category’s trends by plotting their relative positions on a trend adoption maturity curve. Having the right context lets your business act accurately and without information overload.

trendscope/Benefit-2.jpg

PUT EMERGING TRENDS INTO CONTEXT

A new ingredient growing 100% YoY appears interesting, until you discover 100 other ingredients are growing even faster. Trendscope scientifically ranks the entire category’s trends by plotting their relative positions on a trend adoption maturity curve. Having the right context lets your business act accurately and without information overload.

UNDERSTAND WHAT DRIVES A TREND

Trendscope finds previously unknown topics and discovers hidden patterns and associations. Our machine analysis surfaces how consumers connects related themes, benefits and topics, so you can objectively understand what drives a trend and why.

trendscope/Benefit-3.jpg

UNDERSTAND WHAT DRIVES A TREND

Trendscope finds previously unknown topics and discovers hidden patterns and associations. Our machine analysis surfaces how consumers connects related themes, benefits and topics, so you can objectively understand what drives a trend and why.

PREDICT WHICH TRENDS ARE MOST LIKELY TO SUCCEED

Short-term fad or long-term trend? Mainstream or niche? The Trend Prediction Value (TPV) accurately predicts an emerging trend’s future trajectory by analysing its characteristics and comparing against seven years of historic category data. This can help you identify and prioritise ideas and opportunities earlier.

trendscope/Benefit-4.jpg

PREDICT WHICH TRENDS ARE MOST LIKELY TO SUCCEED

Short-term fad or long-term trend? Mainstream or niche? The Trend Prediction Value (TPV) accurately predicts an emerging trend’s future trajectory by analysing its characteristics and comparing against seven years of historic category data. This can help you identify and prioritise ideas and opportunities earlier.

“The data surprises people, they wouldn’t have come to those conclusions on their own.”

VP Innovations

Global FMCG Brand