TRENDSCOPE
The world’s first Social Prediction tool
Bring AI to your Innovation process
Trendscope brings the earliest, most accurate trend predictions to your innovation process.
By analysing millions of real-time online consumer conversations, it evaluates, ranks and predicts every category trend by its future growth potential, helping you determine which trends will matter most to your consumers.
Its output enables companies to make faster and smarter innovation decisions that ultimately help them get to market first.
Product testimonial
“Prioritising and scaling the ‘right’ innovation opportunities is a critical focus for us moving forward. Trendscope™ helps us to cut through the trend landscape and really distinguish signal from noise.”
Senior Insights Director,Global FMCG Company
How can Trendscope benefit my business?
24/7 data-driven trend insight
Deep-dive intelligence about every trend in your category at your fingertips.
Never miss a trend
Proprietary NLP (Natural Language Processing) topic expansion tools find every trend that is being talked about by consumers online meaning no more blind spots.
AI-driven trend prediction
TPV (Trend Prediction Value) is a scientific metric which accurately predicts a trend’s future importance. It identifies white-space opportunities through data-driven foresight to put your research ahead of any traditional trend and ethnography studies.
Understand ‘The Why’
Dynamic network clustering and association analysis is built into the tool, enabling you to understand the connected and high-level topics which are driving a trend’s performance.
Smarter, faster, data-driven Innovation
Using data science early in your innovation process drives confident, fact-based decision making, thus reducing the time and cost of validation.
Trendscope key features
Lens/market filters
Isolate a specific type of trend by market, e.g. I only want to see ingredient trends in USA.
Trend maturity analysis
See each trend’s life-stage as plotted on a trend maturity curve.
TPV metric
Rank every trend in your category by its predicted growth rate.
Associations strength indexing
Decode how consumers connect trends to build powerful product concepts.
Demographic filtering
See which trends are over or under-indexing for a specific audience.
Occasion analysis
Understand what time/day/week a trend is being talked about and why.
Dynamic trend clustering
Network analysis groups similar trends into high-level category growth drivers.
Scorecards
Download email-ready PDF scorecards and reports directly from the tool.
See how our unique approach is putting game-changing insights at the heart of PepsiCo’s world and helping them stay ahead of their competitors.
FAQ
What data sources do you use?
How can I access Trendscope?
Which new product innovations have you helped launch?
What's the future for Vitamins and Supplements?
Unearth the emerging trends
that matter
