Never back the wrong trend again
In our experience, most companies don’t struggle to generate fresh insight or new ideas, but how they determine which ideas to prioritise and develop.
Machine learning applied to Social data not only offers brands an unprecedented opportunity to detect emerging trends earlier, but also put them into context versus the other trending topics in their category.
Working with Black Swan means a category trend or growth driver is never undiscovered or unknown; if it’s being talked about online it will appear and be ranked by its future potential. This gives our clients a simple prioritisation metric for their business to make data-driven innovation decisions and innovate at speed.
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