Tapping into the world's largest focus group
Your brand’s perception isn’t owned by you, it’s owned by your consumers. Do you know what people think of when they think of you?
Really understanding the organic conversations taking place about your brand, product or service on social networks gives you a truer understanding of any gaps and opportunities in your positioning and communications strategy.
In addition, social media is a dynamic data source, meaning we don’t need to ask questions in the moment. More effectively, we can go back to an important event or point in time to decode how the conversation surrounding your brand has shifted and why.