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Black Swan’s new Covid Classifier explained The pitfalls of analysing consumer behaviour in a pandemic

Break the COVID research paralysis and get your 2021+ innovation pipeline back on track. Covid-19: A perfect storm for Insight and Innovation teams We Brits tend to be rather good at weather metaphors. In the early days of Covid-19, we likened the confusion, uncertainty and sense of darkness that many of us were feeling to being caught in a storm.

Well, this is embarrassing… I started Black Swan Data because I believed AI applied to big data could help global CPG brands with one of their biggest challenges – uncertainty.

Hello, We recently removed the Fethr logo from our website and we’ve had a number of enquiries regarding our Aviation business so I wanted to provide a quick explanation.

What’s for dinner tonight? Tomorrow? In 2021 and beyond? Our Foods and Meals trend predictions will tell you.

What a long time eight weeks can be. It’s enough time to lose a stone in weight on the NHS weight loss plan… impressive changes, but they pale in comparison to the changes we’ve seen since we started our Covid-19 webinar series. Consumer conversations, behaviours and trends are shifting so quickly that eight weeks has felt more like eight years. Learn more about our conversation with Mondelez and their perspective on the current climate.