What does the cost-of-living crisis mean for CPG innovation?
We’re entering tricky economic waters. Rapid inflation has created a cost-of-living crisis on the heels of a pandemic, with consumers struggling to pay for everyday goods. As raw material costs rise and disposable incomes shrink, the CPG industry is starting to feel the squeeze. Indeed, if your executive team is challenging budgets allocated towards innovation and consumer research, you’re far from alone.