Korean Culture has become a bit of a buzz term in recent years with Westerners increasingly fascinated by Hallyu. Here we look at how this macro trend started and why today’s FMCGs can’t afford to overlook it.
Centella Asiatica is a popular skincare ingredient that’s emerged from the Korean Beauty trend. Find out more about what it is, what benefits it brings and why it’s such a big ingredient right now.
Anti-inflammatory foods are growing in popularity. We look at what’s driving this trend and how it’s linked with another key macro trend that’s sweeping across the Western world – the Korean culture wave.
In 2018 Korean soju maker Jinro was ranked as the top-selling spirit brand in the world by volume for the second time in a row. Here we look at what soju is and why westerners are getting a taste for it.
We’re still Black Swan Data. But now our modern new identity and dynamic website truly reflects our core values of being fast, accurate, tech-first and data-driven. Discover the story behind our brand.
We’ve recently launched a new version of our proprietary trend prediction tool. Discover all about the benefits of our new Beta feature Dynamic Trend Clusters with Trendscope 3.0.
Trends aren’t just growing across different categories, but different countries too. And that poses a challenge when it comes to updating our datasets in different languages. Read on to discover our approach.
