We’re entering tricky economic waters. Rapid inflation has created a cost-of-living crisis on the heels of a pandemic, with consumers struggling to pay for everyday goods. As raw material costs rise and disposable incomes shrink, the CPG industry is starting to feel the squeeze. Indeed, if your executive team is challenging budgets allocated towards innovation and consumer research, you’re far from alone.
We’re thrilled to share that we’ve recently closed a $18.5M growth fundraising round which adds Oxx Capital to our existing investors: Albion VC, Blackstone, Mitsui and Lloyds.
If you don’t look after a pet, you likely know someone who does. With many of us spending the majority of our time staying at home due to the pandemic, pet ownership has skyrocketed, with more and more households adding these lovely new members.
Hard Seltzer’s growth to $5bn sales in a little over five years has been nothing short of spectacular, but could it have been predicted? And what’s next in the rapid evolution of this fast-growing category? These are the questions we set out to answer in the following analysis.
To all our Swans, Customers and Friends, Like everyone, I’m deeply saddened and concerned by the ongoing crisis in Ukraine. One of Black Swan’s core values is that we believe in leaving the world in a better place than we found it. In times like these it can be difficult to know how to help, but I’m a firm believer that many small actions can add up to make a big difference.
What can millions of conversations tell us about the future of booze? That was Twitter’s brief when they asked Black Swan to create a 2022 Birdseye Emerging Trends report. If you haven’t seen it yet, you’re missing out! You can find a short summary about it HERE.
Here at Black Swan Data, we are proud to be recognised as a Twitter Official Partner. The Official Partner badge is awarded to a handful of select companies who have been independently evaluated as best-in-breed solutions, which in our case is using social intelligence to anticipate and predict consumer behaviour for marketing and innovation strategy.
