Blog

How Colgate leverages AI and Big Data
What are large CPG brands doing to differentiate their consumer intelligence so they can innovate more effectively?
READ ON...

What can we learn from PepsiCo’s ‘Chief Forecaster’?
Are you still waiting until products show up on the shelf to understand the market and take action? ‘Chief Forecaster’, Stephan Gans, from PepsiCo explains how that was the industry norm until recently.
READ ON...

How Data Science and Behavioural Economics are changing the research world
Stop asking questions and start getting answers
READ ON...

You can kiss the lipstick index goodbye: Our lip care trend predictions for 2021
Lipstick out, moisturiser in Back in August, the famous ‘lipstick index’, a phrase coined by Leonard Lauder signifying the resilience of cosmetics during times of economic turmoil due to consumers turning to makeup as an affordable indulgence, was substituted by the ‘moisturising index’.
READ ON...

How to separate the trend signal from the Covid noise
Black Swan’s new Covid Classifier explained The pitfalls of analysing consumer behaviour in a pandemic
READ ON...

CPG insight and innovation is flying blind
Break the COVID research paralysis and get your 2021+ innovation pipeline back on track. Covid-19: A perfect storm for Insight and Innovation teams We Brits tend to be rather good at weather metaphors. In the early days of Covid-19, we likened the confusion, uncertainty and sense of darkness that many of us were feeling to being caught in a storm.
READ ON...