Please rotate your screen

Blog

#9278

Pet Care Evolved: What’s Coming?

If you don’t look after a pet, you likely know someone who does. With many of us spending the majority of our time staying at home due to the pandemic, pet ownership has skyrocketed, with more and more households adding these lovely new members.

READ ON

Our response to the crisis in Ukraine

To all our Swans, Customers and Friends, Like everyone, I’m deeply saddened and concerned by the ongoing crisis in Ukraine. One of Black Swan’s core values is that we believe in leaving the world in a better place than we found it. In times like these it can be difficult to know how to help, but I’m a firm believer that many small actions can add up to make a big difference.


READ ON...

How we predicted Alcohol trends for Twitter

What can millions of conversations tell us about the future of booze? That was Twitter’s brief when they asked Black Swan to create a 2022 Birdseye Emerging Trends report. If you haven’t seen it yet, you’re missing out! You can find a short summary about it HERE.


READ ON...

The Evolution of Alcoholic Drinks

Here at Black Swan Data, we are proud to be recognised as a Twitter Official Partner. The Official Partner badge is awarded to a handful of select companies who have been independently evaluated as best-in-breed solutions, which in our case is using social intelligence to anticipate and predict consumer behaviour for marketing and innovation strategy.


READ ON...

Faster, Leaner, More Predictive: A Modern Innovation Stage-Gate Process

Many large CPG firms are struggling to innovate fast enough, and this is leading some to experiment with different business models and different ways to get things through their large systems. The cry of ‘be Agile!’ can be heard in many corporate offices, and with this push to be more agile it could be easy to think that stage gate processes should be abolished altogether.   


READ ON...

Is it the beginning of the end of Primary Research?

Since the beginning of market research in the early 1900’s, companies have been trying to understand the needs of their customers, find ways of improving their products, and validate new ideas before spending large amounts of money developing them.


READ ON...
popup background

How to Innovate and Win in
Plant-Based

Download the Report >
x popup background