Home grown yeast, milkshake IPAs, and beyond. In this report we dive into what’s currently happening within the US Beer & Hard Cider category. By surfacing what’s driving the successes of craft beers, pales ales, IPAs and hard ciders, we’ll bring you key learnings and shifts in consumer behaviours that can be exploited to revitalise the stagnant Lager category.
Break the COVID research paralysis and get your 2021+ innovation pipeline back on track. Covid-19: A perfect storm for Insight and Innovation teams We Brits tend to be rather good at weather metaphors. In the early days of Covid-19, we likened the confusion, uncertainty and sense of darkness that many of us were feeling to being caught in a storm. During this phase, we saw our role at Black Swan Data as using our analysis to help our clients – insights, innovation and marketing professionals – navigate through the choppy waters and ride out the maelstrom. Now, as lockdown continues to ease, the intensity of the storm may be over, but we certainly haven’t emerged blinking into sunlit uplands.
Well, this is embarrassing… I started Black Swan Data because I believed AI applied to big data could help global CPG brands with one of their biggest challenges – uncertainty. Whilst Black Swan was never created to try and predict a pandemic, the name certainly raises some questions when we are faced with what is likely to turn out to be one of the biggest ‘Black Swan’ events of our lives. Hindsight is a powerful thing. That said, what Black Swan do is accurately predict consumer trends, which pandemics will in turn naturally impact and change.
