Consumer Health is evolving. Today’s consumers are just as likely to seek medical advice for colds and flus on social media as they are to search for regulatory-approved products. How are you staying up to date and relevant?
We’re thrilled to share that we’ve recently closed a $18.5M growth fundraising round which adds Oxx Capital to our existing investors: Albion VC, Blackstone, Mitsui and Lloyds. It’s an incredibly proud moment for us both. It seems like only yesterday that we were shooting the breeze over a beer in Toronto when we first came up with the idea of connecting disparate social data sources to better predict consumer behaviour. It took us a few years to narrow our focus and find our product/market fit, but we can now safely say that our vision has come to fruition and our technology is helping pioneering brands to anticipate what’s next and innovate more effectively. In that time, we’ve gone from strength to strength—and we can’t wait to see what the future holds in store. Our investors We’re incredibly excited to partner with new investors Oxx for this next chapter and are hugely grateful for the continued support our existing investors have delivered. Oxx is renowned for its B2B SasS expertise, having invested in—and advised—multiple EU- and Israeli-based tech companies. They bring experience in helping high-growth tech companies like us, expand into the US market, making them ideal partners as we seek to expand our focus in this region. We’re delighted to welcome Philip Edmondson-Jones, Principal at Oxx, to the board and continue our relationship with Ed Lascelles, Partner at AlbionVC. Phil shares our vision for the future of Black Swan Data: “The business has made incredible progress over the last few years, and we are delighted to be backing Steve, Hugo and the rest of their excellent team to extend Trendscope’s functionality and expand the business even further into the US market”. Meanwhile, Ed’s continuous positivity and infectious enthusiasm have played a huge part in getting us to where we are—and will undoubtedly continue to help us moving forward. “We are delighted to continue supporting Black Swan in this round. It has been wonderful to see the team realise their vision of revolutionising insights through data, and we have been impressed at the rapid growth of the flagship product Trendscope over recent years. We are excited to see the further development of the market that this round of finance will enable,” said Ed. Our mission Here at Black Swan Data, we’re changing how companies innovate. Our technology analyses and connects the topics discussed by millions of consumers online to identify today’s top trends and spot tomorrow’s rising stars. We help a range of companies, from PepsiCo (one of the world’s leading CPGs) to Cosnova (a challenger taking on […]
If you don’t look after a pet, you likely know someone who does. With many of us spending the majority of our time staying at home due to the pandemic, pet ownership has skyrocketed, with more and more households adding these lovely new members.
Hard Seltzer’s growth to $5bn sales in a little over five years has been nothing short of spectacular, but could it have been predicted? And what’s next in the rapid evolution of this fast-growing category? These are the questions we set out to answer in the following analysis.
