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Reports

Snacking Predictions Report

Customers are changing the way they’re viewing and consuming snacks. We’ve not only seen a long-term increase in snacking itself but also a shift in the reasons behind why shoppers are grabbing a bite or beverage. Find out the three macros trends that should be guiding your marketing and innovation strategy in 2022+.

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Snacking Predictions Report

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More Reports

What’s the future for Vitamins and Supplements?

The Vitamins and Supplements category is becoming increasingly blurred and new entrants from Food, Beverages and Personal Care are muscling in on this space posing a threat to incumbents. So what’s driving conversation now and next in the category?

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US Skincare Predictions – April 2021

Unprecedented shifts in consumer attitude and behaviour are taking place across all categories, but none more so than in Skincare. Our 2021 Skincare Prediction Report utilises millions of recent unprompted social and online conversations to determine four macro themes that should be guiding your marketing and innovation strategy in 2021+.

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US Beer & Hard Cider Report – August 2019

Home grown yeast, milkshake IPAs, and beyond. In this report we dive into what’s currently happening within the US Beer & Hard Cider category. By surfacing what’s driving the successes of craft beers, pales ales, IPAs and hard ciders, we’ll bring you key learnings and shifts in consumer behaviours that can be exploited to revitalise the stagnant Lager category.

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Hallyu: Riding the Korean Wave – June 2019

The wave of Korean culture, known as Hallyu, is sweeping across the Western world. This cross-category report looks at how this huge cultural trend started. It dives into K-Beauty – one of the big manifestations of the trend, and the Themes, Ingredients and Products driving it. And explores how Korean Culture is transcending other categories like Snacking, Beverages and Alcohol.

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Predicting the future for CBD – May 2019

In this cross-category report, we turn the spotlight on one of 2018’s strongest growing ingredient trends – Cannabidiol (CBD). Here you’ll discover our insights into the CBD conversation, specifically how it’s growing and shifting across four categories: Beverages, Alcohol, Snacking and Personal Care. We also share our methodologies and some emerging CBD-like ingredient trends that may be interesting for your category.

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This may sound odd coming from me, as I am the Chief Data Officer for Black Swan Data, and it may be stating the obvious for others, but I’ve always found that even things that are obvious are easy to forget and are worth repeating — this job is not about data.

Customers are changing the way they’re viewing and consuming snacks. We’ve not only seen a long-term increase in snacking itself but also a shift in the reasons behind why shoppers are grabbing a bite or beverage.

The Vitamins, Minerals and Supplements category has never been healthier. Fuelled by Covid, the category’s heartland of immunity and prevention has seen a huge resurgence amongst both core and new consumers over the last 18 months.