Home grown yeast, milkshake IPAs, and beyond. In this report we dive into what’s currently happening within the US Beer & Hard Cider category. By surfacing what’s driving the successes of craft beers, pales ales, IPAs and hard ciders, we’ll bring you key learnings and shifts in consumer behaviours that can be exploited to revitalise the stagnant Lager category.
Non-alcoholic beer is big news. But what’s driving this category? We look at this growing macro theme and why it’s becoming an important segment of the Beer space.
There’s a growing appetite within the beer and cider space for products and ingredients that are locally sourced. We turn the spotlight on this trend and why it’s important for today’s breweries.
Lactose-infused beers have become the latest brewing trend to make waves in the beer world. Here we dive into what they are and what’s behind their popularity.
