Home grown yeast, milkshake IPAs, and beyond. In this report we dive into what’s currently happening within the US Beer & Hard Cider category. By surfacing what’s driving the successes of craft beers, pales ales, IPAs and hard ciders, we’ll bring you key learnings and shifts in consumer behaviours that can be exploited to revitalise the stagnant Lager category.
Are you still waiting until products show up on the shelf to understand the market and take action? ‘Chief Forecaster’, Stephan Gans, from PepsiCo explains how that was the industry norm until recently.
Lipstick out, moisturiser in Back in August, the famous ‘lipstick index’, a phrase coined by Leonard Lauder signifying the resilience of cosmetics during times of economic turmoil due to consumers turning to makeup as an affordable indulgence, was substituted by the ‘moisturising index’.
