In this cross-category report, we turn the spotlight on one of 2018’s strongest growing ingredient trends – Cannabidiol (CBD). Here you’ll discover our insights into the CBD conversation, specifically how it’s growing and shifting across four categories: Beverages, Alcohol, Snacking and Personal Care. We also share our methodologies and some emerging CBD-like ingredient trends that may be interesting for your category.
Read about Social Prediction and how we can help you make important marketing decisions, in Hugo’s article in Marketing Week. In this article Hugo explores what we mean by ‘Social Prediction’, its full scope, and how PepsiCo has already put it to good use with some recent product launches. “Social media and artificial intelligence now allow brands not just to listen to what consumers are saying about products, but to predict new trends and determine which ones matter.” We also hear from Tim Warner (vice-president of insights and analytics at PepsiCo) who explains why our tools have been so useful, calling them a “robust, always-on trend detection engine”. To read the rest of the article on the Marketing Week website please click here. To find out more about Trendscope and Social Prediction, get in touch at hello@blackswan.com
Read about how PepsiCo have used our Social Prediction capabilities to not only decide the flavors of their new crisps, but also to inform their marketing decisions too. In this article, published on The Drum in April, Rebecca Stewart explores Black Swan’s relationship with PepsiCo and plans to scale up our product development relationship into other areas of their business, such as Sales and Marketing. With quotes from James Howarth, PepsiCo’s strategic insights director, the article also details how our technology has been put to use elsewhere and how Trendscope can drive change in the future. To read the piece in full on the Drum website click here. To find out more about Trendscope and Social Prediction, get in touch at hello@blackswan.com
Can you use data science to figure out the best day to go Christmas shopping? Our Data Science Director put this to the test. Find out his predictions.
