The unpredictable journey to prediction
One night in a Toronto bar, our founders, Steve King and Hugo Amos, had their ‘eureka!’ moment… to predict consumer behaviour.
Having scribbled the idea down on the back of a beer mat (now pride of place in our London reception), Steve and Hugo returned to the UK to start what became the UK’s fastest-growing tech start-up, Black Swan Data.
What’s in a name?
As likely as a black swan… this phrase was a common expression in 16th century London as a statement of impossibility.
Londoners had only ever seen white swans. A black swan was believed to be an impossibility. However, when Londoners discovered black Swans in Australia this changed the perception of swans forever.
Black Swan Data was founded on a belief that brands can make better use of data to help not only avoid ‘black swan moments’ in your own category, but anticipate them and mould them to your own advantage.
The journey so far
Deloitte’s Fast Technology 1000Ranked 6th fastest growing European SME in Financial Times 1000Identified opportunity for PepsiCo Bubly launch