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Is 2020 the Year of Prediction?

“…those who can best predict the future will win.” A brilliant write up from our friends at Twitter sharing the importance of prioritising accurate trend prediction in 2020 to minimise sales lost to smaller, nimbler disruptors. Take a read.


Trend Winds | Part 1: Don’t dismiss a trend as a trend

Our co-founder Hugo Amos talks to The Drum about why you shouldn’t dismiss a trend as a trend. This is the first of a series on Trend Winds, exploring the geographical movement of consumer trends and why social media is key to understanding how to capitalise on them. Get the insight here. And keep an eye out for part 2.

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Non-Alcoholic Beverages Predictions Report

In a fast-changing marketplace, how do you understand the future growth opportunities of your category?

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