Financial Times: Big brands turn to big data to rekindle growth
For the Financial Times’ Big Read article, Leila Abboud draws focus on the changing landscape of consumer research and the future of the industry, acknowledging Black Swan Data as leading the way using AI to predict trends, helping brands innovate faster and smarter.
Trend Winds | Part 3: How FMCG giants can keep up with smaller and nimbler brands
In this third blog from our series with The Drum on Trend Winds, our co-founder Hugo Amos shares his thoughts on how big brands need to invest in high-quality social data and predictive analytics to stay ahead. It’s not enough to simply forecast what’s next, the real value is in understanding how to apply it. Discover his insight here.
Trend Winds | Part 2: Surfing the wave of social media
Following our first series on Trend Winds for The Drum, our co-founder Hugo Amos discusses how social media is not only driving the speed of trends, but speeding up powerful product innovation. Get the insight here.
Trend Winds | Part 1: Don’t dismiss a trend as a trend
Our co-founder Hugo Amos talks to The Drum about why you shouldn’t dismiss a trend as a trend. This is the first of a series on Trend Winds, exploring the geographical movement of consumer trends and why social media is key to understanding how to capitalise on them. Get the insight here. And keep an eye out for part 2.