From Quirk’s: Creating a catalyst for change in insight
Our Insight and Innovation Director Nik Pearmine has written the following piece for Quirk’s about Big Social Data, and how it can be maximized for effective Market Research.
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How to Manage Your Brand & Customers in 2018 – A Twitter Perspective
Maya Hari is the Managing Director of Asia Pacific at Twitter. We’ve worked with her and The Drum to produce this article.
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CNBC: Avoiding the ‘Shoal of Piranhas’ using Social Prediction
This article was published following Steve and Maneesh’s presentation at Cannes Lions Festival of Creativity in June
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Using predictive analytics to streamline product development
Hugo Amos and James Howarth (our PepsiCo client) were interviewed by Contagious journalist Sophia Epstein during our Open House event for MRS Impact Week.
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Understanding What Consumers Want Without Ever Asking Them
With Coca-Cola launching four new flavors of Diet Coke, Black Swan Chief Strategy Officer Hugo Amos examines the power of social listening in brand strategy.
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