AI-powered category landscape reporting
What is Horizon
A Horizon report is a deep-dive analysis of the shifts happening in your category, defined by how millions of consumers are organically talking about it online.
Delivered by our Insight Consultants it will offer you a new perspective on: White-Space Opportunities, Product Innovation Strategy, Brand Communications and Mergers & Acquisition.
The questions we answer
- How do consumers ‘actually’ define my category?
- What does the future of my category look like?
- What are the macro drivers and headwinds influencing my category?
- Which granular level trends are becoming increasingly important?
Innovation & Brand territories
- How can my brand portfolio leverage these trends?
- Which innovation territories should I prioritise?
How can Horizon benefit my business?
Horizon can be compared to a traditional Usage and Attitudes study, but with the unique benefits of Social data as its consumer behaviour source.
Exhaustive trends coverage
- NLP (Natural Language Processing) technology means we are not restricted by a survey size or only asking questions about what we already know. Every important consumer topic of conversation will be analysed and reported.
Breadth and depth
- Horizon gives you view of consumer behaviour at breadth (from millions of consumers) and depth (deep-dive on specific conversations) from a real-time data source.
Actionable and future-focused
- Horizon’s output looks towards the future of your category, utilising our TPV metric to identify the highest ranking future trends. This provides you with data-driven foresight to put your research ahead of any traditional method.
Fast, customisable and cost-effective
- Our Insight Consultant team will tailor Horizon’s output to your key business questions giving you in-depth reporting within days that would take traditional insight providers months.