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We’ll be in touch soon. Until then, here’s some reading to whet your appetite.

Korean Culture has become a bit of a buzz term in recent years with Westerners increasingly fascinated by Hallyu. Here we look at how this macro trend started and why today’s FMCGs can’t afford to overlook it.

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Centella Asiatica is a popular skincare ingredient that’s emerged from the Korean Beauty trend. Find out more about what it is, what benefits it brings and why it’s such a big ingredient right now.

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Anti-inflammatory foods are growing in popularity. We look at what’s driving this trend and how it’s linked with another key macro trend that’s sweeping across the Western world – the Korean culture wave.

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