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We’re entering tricky economic waters. Rapid inflation has created a cost-of-living crisis on the heels of a pandemic, with consumers struggling to pay for everyday goods. As raw material costs rise and disposable incomes shrink, the CPG industry is starting to feel the squeeze. Indeed, if your executive team is challenging budgets allocated towards innovation and consumer research, you’re far from alone.

We’re thrilled to share that we’ve recently closed a $18.5M growth fundraising round which adds Oxx Capital to our existing investors: Albion VC, Blackstone, Mitsui and Lloyds.

If you don’t look after a pet, you likely know someone who does. With many of us spending the majority of our time staying at home due to the pandemic, pet ownership has skyrocketed, with more and more households adding these lovely new members.