Please rotate your screen

FAQ’s

FAQ’s
Filter by:

JARGON BUSTERS

What is NLP?

Natural Language Processing (NLP) put most simply is the field of using computers to understand and analyse human language (inclusive of sarcasm, colloquialisms, emojis etc.) to gain an accurate depiction of its content and sentiment. It means we can read and make sense of millions of pieces of consumer generated digital content within a matter of seconds.

What is TPV?

TPV is a scientific ranking metric that helps brands identify which trends to prioritise for action. It assigns a comparative value to each of the thousands of trends within a category, enabling trends to be ranked objectively based on their predicted importance in +6 months’ time.

What is Machine Learning?

A subset of AI that includes statistical techniques that enable machines to improve at tasks with experience. We use Machine Learning to solve complex problems where defining the rules of what the solution has to DO is impossible. Instead of programming rules we teach the machine via examples, so we define what we EXPECT from it and the machine learns the rules. For instance, giving precise and robust rules why a Social media post is positive/negative/neutral is impossible. Instead, we manually label several thousand posts then make the machine learn the rules based on this training dataset.

What is AI?

Artificial Intelligence (AI) is a broad term for techniques that enable machines or programmes to perform what are deemed as ‘intelligent tasks’ otherwise performed by a human with much greater capacity and speed. We use forms of AI, namely NLP and Machine Learning, to turn unstructured Social data into meaningful business intelligence.
NEXT TOPIC
#69
#822
#325
#3147

Your question not here?

Get in touch


Thanks

We’ll be in touch soon. Until then, here’s some reading to whet your appetite.

Kombucha tea anyone? Or maybe a turmeric shot? An increasing number of consumers are taking a proactive approach to their health and wellbeing, but not necessarily in the traditional formats we have become used to.

FIND OUT MORE

Covid is creating new opportunities in Skincare. Are you ready?  

FIND OUT MORE
popup background

What's the future for Vitamins and Supplements?

Unearth the emerging trends
that matter

Download our Report >
x popup background