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FAQ’s

DATA

How does GDPR impact the work you're doing?

In short, it doesn’t. GDPR is a set of rules governing the privacy and security of personal data. Our work analyses macro level trends from publicly available, anonymised data – what people are doing at an individual level is of no value or interest to Black Swan Data.

What do you mean by irrelevant content?

Our goal is to set a new industry standard for Social data in terms of how clean, useful and reliable it is. To achieve this we spend a huge amount of our time and resource removing irrelevant noise and content from Social data. For example, if a beverage brand wants to understand how the Lemonade conversation will evolve, all irrelevant content - like Beyonce’s album of the same name - needs to be first removed. Otherwise, the data will be skewed and our subsequent predictions will be less accurate.

What data sources do you use?

A variety of publicly available Social data sources including: Blogs (e.g. HuffPost), Message Boards (e.g. Reddit), News Sources (e.g. The Wall Street Journal), Reviews, (e.g. Amazon reviews) and Social Networks (e.g. public tweets from Twitter). We can also utilise our specific regional social data partnerships such as Sina Weibo in China and VK in Russia.
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We’ll be in touch soon. Until then, here’s some reading to whet your appetite.

Korean Culture has become a bit of a buzz term in recent years with Westerners increasingly fascinated by Hallyu. Here we look at how this macro trend started and why today’s FMCGs can’t afford to overlook it.

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Anti-inflammatory foods are growing in popularity. We look at what’s driving this trend and how it’s linked with another key macro trend that’s sweeping across the Western world – the Korean culture wave.

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