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FAQ’s

DATA

What do you mean by irrelevant content?

Our goal is to set a new industry standard for Social data in terms of how clean, useful and reliable it is. To achieve this we spend a huge amount of our time and resource removing irrelevant noise and content from Social data. For example, if a beverage brand wants to understand how the Lemonade conversation will evolve, all irrelevant content - like Beyonce’s album of the same name - needs to be first removed. Otherwise, the data will be skewed and our subsequent predictions will be less accurate.

What data sources do you use?

A variety of publicly available Social data sources including: Blogs (e.g. HuffPost), Message Boards (e.g. Reddit), News Sources (e.g. The Wall Street Journal), Reviews, (e.g. Amazon reviews) and Social Networks (e.g. public tweets from Twitter). We can also utilise our specific regional social data partnerships such as Sina Weibo in China and VK in Russia.
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We’ll be in touch soon. Until then, here’s some reading to whet your appetite.

Black Swan’s new Covid Classifier explained

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Break the COVID research paralysis and get your 2021+ innovation pipeline back on track. Covid-19: A perfect storm for Insight and Innovation teams We Brits tend to be rather good at weather metaphors. In the early days of Covid-19, we likened the confusion, uncertainty and sense of darkness that many of us were feeling to being caught in a storm. During this phase, we saw our role at Black Swan Data as using our analysis to help our clients – insights, innovation and marketing professionals – navigate through the choppy waters and ride out the maelstrom. Now, as lockdown continues to ease, the intensity of the storm may be over, but we certainly haven’t emerged blinking into sunlit uplands.

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Well, this is embarrassing… I started Black Swan Data because I believed AI applied to big data could help global CPG brands with one of their biggest challenges – uncertainty. Whilst Black Swan was never created to try and predict a pandemic, the name certainly raises some questions when we are faced with what is likely to turn out to be one of the biggest ‘Black Swan’ events of our lives. Hindsight is a powerful thing. That said, what Black Swan do is accurately predict consumer trends, which pandemics will in turn naturally impact and change.

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