If you don’t look after a pet, you likely know someone who does. With many of us spending the majority of our time staying at home due to the pandemic, pet ownership has skyrocketed, with more and more households adding these lovely new members.

Hard Seltzer’s growth to $5bn sales in a little over five years has been nothing short of spectacular, but could it have been predicted? And what’s next in the rapid evolution of this fast-growing category? These are the questions we set out to answer in the following analysis.

To all our Swans, Customers and Friends, Like everyone, I’m deeply saddened and concerned by the ongoing crisis in Ukraine. One of Black Swan’s core values is that we believe in leaving the world in a better place than we found it. In times like these it can be difficult to know how to help, but I’m a firm believer that many small actions can add up to make a big difference.