Following the success of new product launches: Pepsi Black, 7up Lemon Lemon and IZZE, PepsiCo asked us to use our trend prediction methodology to recommend new flavour innovations for their core beverage brands. The task was to identify themes and ingredients that would be relevant to each brand and appeal to their core demographics – both immediately and in the long-term.
Serving up new flavour innovations for PepsiCo
- Data built for innovation – We used our beverage dataset which contains millions of relevant and real-time consumer generated beverage conversations. By applying a brand specific lens on the data, we honed in on the topics most relevant to each brand e.g. flavours, functions, themes, and attitudes.
- Association strength indexing – We identified the ingredients and flavours that were most strongly associated with each brand by consumers, and used this info to identify potential white-space opportunities.
- Prediction – We analysed each ingredient’s Trend Prediction Value (TPV) to determine which flavours were best for immediate, medium (6-12 months) and long-term (12+ months) innovation.
PepsiCo were able to prioritise their Innovation pipeline by using scientific metrics to inform which flavour variants and pairings should be launched and when. These insights have already helped PepsiCo create successful line extensions of some of their best-known brands, for example Pepsi Zero Ginger and Pepsi Zero Wild Cherry.