PepsiCo 360° trends: Next generation insights from Trendscope

Like many food and beverages companies, PepsiCo want to stay relevant to consumers who are looking for healthier drink and snack options. Their challenge to us was how to better understand the rapid challenges in the market and respond smarter and faster than the competition, specifically:

• How do they keep their finger on the pulse and detect trends earlier than the competition?
• How can they distinguish between short-term fads and the long-term trends that really matter?
• How do they get a clear view and understanding of consumer drivers and trends?
• How can they respond faster to developing trends?

Using our Trendscope platform we helped Pepsico create a 360 Global trends capability programme. It enables PepsiCo to tap into Social data to scientifically predict emerging trends and understand the needs and wants of their consumers, before they even know themselves.

Specifically we used Trendscope to help Pepsico:

• Analyse >500m conversations from twitter, news, blogs, forums and reviews across 11 key markets.
• Create 12 key global category trend opportunities, exploring nuances at a country level.
• Identify and prioritise 14,000 micro trends based on their predicted future importance.