Like many food and beverages companies, PepsiCo want to stay relevant to consumers who are looking for healthier drink and snack options. Their challenge to us was how to better understand the rapid challenges in the market and respond smarter and faster than the competition, specifically:
- How do they keep their finger on the pulse and detect trends earlier than the competition?
- How can they distinguish between short-term fads and the long-term trends that really matter?
- How do they get a clear view and understanding of consumer drivers and trends?
- How can they respond faster to developing trends?