PepsiCo 360° trends: Next generation insights from Trendscope
With a growing demand for healthier drinks and snacks, PepsiCo needed to predict trends to help them move faster and smarter than their competitors.
Case studies
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Serving up new flavor innovations for PepsiCo
As consumers seek new and exciting flavors, PepsiCo wanted to uncover themes and ingredients that would inform appealing innovations.
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Bubbling up a sparkling new drinks brand for PepsiCo
Looking to define a new generation of products within the sparkling water space, PepsiCo needed key insights to drive this.
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Brewing up a first mover advantage for Lipton with Matcha
As tea brands struggled to keep up with the changing category, Lipton turned to our trend prediction analysis to uncover a new ingredient innovation within Iced Tea.
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Social data insights? McDonald’s are lovin’ it!
Based on our key human insights, McDonald’s created a TV campaign celebrating shared McDonald’s rituals to help the brand make truer consumer connections.
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