Case studies

As consumers seek new and exciting flavours, PepsiCo wanted to uncover themes and ingredients that would inform appealing innovations.

Looking to define a new generation of products within the sparkling water space, PepsiCo needed key insights to drive this.

As tea brands struggled to keep up with the changing category, Lipton turned to our trend prediction analysis to uncover a new ingredient innovation within Iced Tea.

Based on our key human insights, McDonald’s created a TV campaign celebrating shared McDonald’s rituals to help the brand make truer consumer connections.