PepsiCo 360° trends: Next generation insights from Trendscope
With a growing demand for healthier drinks and snacks, PepsiCo needed to predict trends to help them move faster and smarter than their competitors.
Case studies
#9278
READ ON
Serving up new flavor innovations for PepsiCo
As consumers seek new and exciting flavors, PepsiCo wanted to uncover themes and ingredients that would inform appealing innovations.
READ ON...
Bubbling up a sparkling new drinks brand for PepsiCo
Looking to define a new generation of products within the sparkling water space, PepsiCo needed key insights to drive this.
READ ON...
Brewing up a first mover advantage for Lipton with Matcha
As tea brands struggled to keep up with the changing category, Lipton turned to our trend prediction analysis to uncover a new ingredient innovation within Iced Tea.
READ ON...