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How We’re Waking Up To Data

| Posted in Connected Data, Marketing

If I remember rightly, we waited about 5 years for the year of the mobile, as if it were a fixed date in the calendar. Yet none of us remember waking up one day all “on-mobile” – because that’s not how it works!

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White Swan

Why Wait To Make a Difference? – “In a Gentle Way, You Can Shake the World”

| Posted in Charity

There is no one best time to start making a difference to the world.  You don’t need to wait until you’ve made more money before you share a slice of the cake – or your skills for that matter.  Little efforts count. 

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Illustration of 5 Oscars in a row

Why Most Company Videos Suck and How To Ensure Yours Doesn’t

| Posted in Creativity

There are a lot of company videos out there. Yes, there are some good ones, but most suck.

Now, I don’t mean a company’s product and services video, I mean those company videos designed to show off the people, culture and working environment.

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Fleet of Foot and Feather

| Posted in Creativity

Here at Black Swan, we do a whole heap of things really well. Just check out the other blog posts and you’ll get a feel for the breadth of things we do, and think of doing. And even think about thinking about.

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UI and UX – Time and Space

| Posted in Creativity

It’s a pretty regular debate for us, here in the Black Swan Creative team. What is UX anyway? A little like Justice Stewart and his observation on obscenity, we know it when we see it, but an exact definition eludes us. The boundaries between UI design and UX design are incorrigibly blurred and seem to change while we’re not looking.

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Why Do So Many People Give Up Learning To Code?

| Posted in Creativity

The hottest new skill for all isn’t quite as easy as Codecademy makes it seem

I recently wrote a python script to capture posts and their comments from Facebook and report on the volume, sentiment and topics of discussion. As you’ll quickly realise, my coding skills are self taught through online education platforms such as Codecademy and my ability to write fully functioning tools is still fairly new.

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You Won’t go Hungry at a Hungarian Hackathon!

| Posted in Creativity

Our story began on an average early spring workday, when we were asked by Keve if we want to participate in the Microsoft IOT Hackathon, and since we already have a great interest in the field, and our hobbies are all related to it, we sat down to figure out an innovative idea around environment protection.

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Guest Post: Big Data – Does Size Matter? by Timandra Harkness

| Posted in Connected Data, Data Science

This evening, writer, comedian and data expert Timandra Harkness launches her book – Big Data – Does Size Matter, complete with a special mention of a certain Black Swan on page 23! A long time friend of Black Swan, Timandra has written this guest post for our blog to celebrate. If you are interested in buying the book, make sure you read right to the bottom for a special discount code.

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Markus Frise, Head of Data Science, Interviewed for Ajilon.com

| Posted in Creativity

This article originally appeared on the Ajilon.com blog here – an in depth look at  careers and recruitment, by Susan Fourtené, and is reproduced here with her kind permission.

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Jeff Headley Learns to Listen to Data

| Posted in Creativity

At some point in our lives, we all figure out the difference between “hearing” vs. “listening”.   Often we learn the hard way.  Maybe you were presenting a conference and three quarters of the audience were staring like zombies into their mobile phones.  Or maybe a close friend was trying to share some important news while you were distracted by other matters. 

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Black Swan Appoints Jeff Headley as US Managing Director

| Posted in News

London, UK 16th May 2016: The UK’s top data science start-up, Black Swan has announced the appointment of a new US MD as moves to capitalise on the demand for its services across North America.  The company has also been named as having the fastest-growing international sales of any SME in the UK, according to The Sunday Times, SME Export Track 100.

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Black Swan Number 1 in Sunday Times Export Track 100 Awards

| Posted in Awards

We are delighted to announce that Black Swan have been awarded Number 1 in the Sunday Times Heathrow SME Export Track 100 Awards announced today.

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DataSift Guest Post: Are Your Ad Dollars Working Hard Enough?

| Posted in Creativity

With digital ad spend set to outstrip TV, is your ad budget working hard enough?

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Miniconometrics – The Black Swan A-Team

| Posted in Connected Data, Data Science, Insight

Want to measure the effectiveness of your marketing communications? Here the Black Swan A-Team tells you how!

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DataSift Guest Post: Farewell Don Draper, Hello Social Data

| Posted in Best Practice, Connected Data, Creativity

The Don Draper-style of agency executive and marketer is an enduring one. Big personalities, well connected, they come up with the big creative ideas that impress big (often hard-to-please) clients and result in all-singing, all-dancing campaigns, often devised on the back of long, liquid lunches.

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How To Be A Crab!

| Posted in Creativity, Innovation

I seem to have accidentally stumbled into a seafood theme – I will persist…

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On Oysters and Innovation

| Posted in Best Practice, Intellectual property

Here at Black Swan, our output is often new tech and processes that our clients use to make significant improvements to their bottom line. But what happens to all this technology? It seems a bit of a waste to just deliver it to a single client – in fact why just share it with our clients, why not the wider world?

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Users – the Clone Wars

| Posted in Creativity, UX

The great UX revolution of the last decade has brought a wonderful change to the way we design and build software. No longer do we design around the constraints of the technology, blindly mirroring database schemas in view hierarchies and other such crimes against humanity. Now we talk about the end-users of our software, and design around them and their needs. We figure out what they need and then shape the technology around them. That’s great.

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Taking Care in the Air

| Posted in Connected Data, Creativity, Data Science, Innovation

Applying Big Data and Cutting Edge Algorithms to Drive Better Passenger OutcomesEverybody is always looking for the cheapest flight available, right? The rise of the budget airlines proves that the only thing people are really interested in when they book a flight is to get the lowest possible price. Well no, actually.

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Introducing Black Swan’s New Insight Division

| Posted in Insight, Press release

James “JT” Turner joins Black Swan as Chief Insight Officer, bringing close to 2 decades of research and insights experience to the data science and technology firm, to unlock a new cadre of analytic capabilities.

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