The Don Draper-style of agency executive and marketer is an enduring one. Big personalities, well connected, they come up with the big creative ideas that impress big (often hard-to-please) clients and result in all-singing, all-dancing campaigns, often devised on the back of long, liquid lunches.
I seem to have accidentally stumbled into a seafood theme – I will persist…
Here at Black Swan, our output is often new tech and processes that our clients use to make significant improvements to their bottom line. But what happens to all this technology? It seems a bit of a waste to just deliver it to a single client – in fact why just share it with our clients, why not the wider world?
The great UX revolution of the last decade has brought a wonderful change to the way we design and build software. No longer do we design around the constraints of the technology, blindly mirroring database schemas in view hierarchies and other such crimes against humanity. Now we talk about the end-users of our software, and design around them and their needs. We figure out what they need and then shape the technology around them. That’s great.
Applying Big Data and Cutting Edge Algorithms to Drive Better Passenger OutcomesEverybody is always looking for the cheapest flight available, right? The rise of the budget airlines proves that the only thing people are really interested in when they book a flight is to get the lowest possible price. Well no, actually.
James “JT” Turner joins Black Swan as Chief Insight Officer, bringing close to 2 decades of research and insights experience to the data science and technology firm, to unlock a new cadre of analytic capabilities.
Everyone who has ever worked in Data or Social Listening been involved in building queries will hopefully relate to what I am about to write.
The 1st step in all the briefs we receive is to come up with a query that will enable us to retrieve all the data we need to surface insights.
UK’s No 1 Data Science start-up announces major investment from Mitsui (MTSFY)
Black Swan today announced a strategic investment from Mitsui that will help support the UK-headquartered advanced analytics and prediction business to continue on its rapid growth trajectory. Investment allows Black Swan to accelerate development of its NEST platform and geographic expansion into the US and Japan.
Sometimes at Black Swan we have some news we just have to share; the last time we couldn’t keep a cork in it was the UK’s Fastest Growing Start-up award from the Sunday Times. This time we are delighted to confirm our series B investment has been secured from our friends at Mitsui, Japan’s top corporation and one of the largest groups in the world.
Ok, so this isn’t about data like our normal, amazing Black Swan blog posts– this is about data that matters to me.
I came across an interesting comment recently from Annemie Ress, Former Global HR Director of eBay and Skype, when asked what she expected the HR trends of 2016 to be:
Congratulations to our friends and colleagues at the University of Exeter for becoming a Satellite Applications Catapult Centre of Excellence.
The Satellite Applications Catapult is delighted to be adding two more Centres of Excellence in satellite applications to its network, as it continues to broaden its regional engagement and support the sector’s growth in the UK.
Friend and Board Member of Black Swan, Professor Michael Depledge of the University of Exeter shares his research and thoughts on how our environments influence our health and wellbeing.
For the past couple of years, whilst in school, I began to research methods of digital content production outside of the mainstream CG pipeline. I grew tired of waiting for renders and baking lightmaps and chose to instead work in a totally real-time environment. The video game engine turned out to be the perfect tool for building all sorts of interactive and motion graphic works.
The Nest is Black Swan’s proprietary data unification platform, an ingenious piece of kit built to ingest data from a mighty range of sources, which in turn enables us to create swift proof of concept algorithms….unlocking solutions through applied prediction. We are extremely proud of our product; find out more about The Nest in our product video.
Hello the Internet,
As most of you, I share my opinion online on a daily basis (thank you Facebook for changing my life), but I don’t often have a real chance to discuss something at the very centre of my life as an Insight expert. Insights are mentioned all the time. I have worked in many departments of advertising agencies, from the creative side to campaign delivery, to the analysis and reporting on KPI.
There have been a few terms from maths and science that have entered into daily usage to become buzzwords in this past decade: e.g. Chaos, Complexity and Sustainable. We see them branded on buses in adverts; we hear them in business talks and sales pitches; we hear them a lot when a politician is talking but not really saying very much.
This summer Black Swan went glamping. It was that singular hot day of summer and there we were, at 2pm, sweaty and playing three-legged races in the middle of Sussex. Toward the end of the evening we were treated to the DJing talents of our CEO, and whilst there was no lack of enthusiasm for dancing, the musical tastes of gen X and gen Y were soon apparent.
It’s Christmas Eve. You’re preparing for the biggest day of the entire year; the only day, in fact, that you’ll get any real work done. The other 364 days have been spent overseeing subordinate clauses, planning your route for this evening’s journey, and most importantly, making a list and checking it twice.
As in households, schools and offices worldwide, Star Wars fever has infiltrated Black Swan, with some staff taking the day as holiday to ensure they get an early screening. With a client’s private screening of ‘The Force Awakens’ coming up, I thought i’d take a quick look at some of the figures that Disney can expect to see coming in over the next 6 months.