All posts by Mark Bainbridge

About Mark Bainbridge

Mark's a veteran of the Kemble school of bushcraft, he penned "The Mosquito King" a tale of his solo wilderness adventures and often discusses the content with the only known reader. He's survived civil war in the Afghan Kush, a jaguar attack in Belize and RBS during the recession. Experiences which have taught him to head away from loud noises and have equipped him to work on some of the most challenged brands on the planet. He can also rather tragically remember what he was doing on the birthdates of most of his colleagues - If he could only remember half of what he's forgotten...

How We’re Waking Up To Data

| Posted in Connected Data, Marketing

If I remember rightly, we waited about 5 years for the year of the mobile, as if it were a fixed date in the calendar. Yet none of us remember waking up one day all “on-mobile” – because that’s not how it works!

Mark’s a veteran of the Kemble school of bushcraft, he penned “The Mosquito King” a tale of his solo wilderness adventures and often discusses the content with the only known reader. He’s survived civil war in the Afghan Kush, a jaguar attack in Belize and RBS during the recession. Experiences which have taught him to head away from loud noises and have equipped him to work on some of the most challenged brands on the planet. He can also rather tragically remember what he was doing on the birthdates of most of his colleagues – If he could only remember half of what he’s forgotten…
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From Pigment to Pixels – What Makes Beauty ‘Work’?

| Posted in Innovation

Many years ago as an Art History student I read a book called “Ways of Seeing”. It used pictures to challenge the way we respond to visual content and, as essays go, it remains one of the most memorable I have come across.

Mark’s a veteran of the Kemble school of bushcraft, he penned “The Mosquito King” a tale of his solo wilderness adventures and often discusses the content with the only known reader. He’s survived civil war in the Afghan Kush, a jaguar attack in Belize and RBS during the recession. Experiences which have taught him to head away from loud noises and have equipped him to work on some of the most challenged brands on the planet. He can also rather tragically remember what he was doing on the birthdates of most of his colleagues – If he could only remember half of what he’s forgotten…
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Can You Describe the Taste of a Banana?

| Posted in Creativity, Marketing

Imagine travelling back in time a century or so and trying to explain how we live in 2015…I reckon it’s about as easy as trying to describe the taste of a banana to someone who has never tasted one…go on, give it a try…the words yellow and bananary are banned.  

Mark’s a veteran of the Kemble school of bushcraft, he penned “The Mosquito King” a tale of his solo wilderness adventures and often discusses the content with the only known reader. He’s survived civil war in the Afghan Kush, a jaguar attack in Belize and RBS during the recession. Experiences which have taught him to head away from loud noises and have equipped him to work on some of the most challenged brands on the planet. He can also rather tragically remember what he was doing on the birthdates of most of his colleagues – If he could only remember half of what he’s forgotten…
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Teaching an old dog new tricks….

| Posted in Marketing

For me, the benefit of nearly 3 decades in business is grey hair and a degree in hindsight, earned from riding the marketing wave with brands across sectors through cycles of boom and bust, taking the Army to war (as a brand) and digging RBS out of a hole during the recession, to name a couple of scars I wear with a bit of pride.

Mark’s a veteran of the Kemble school of bushcraft, he penned “The Mosquito King” a tale of his solo wilderness adventures and often discusses the content with the only known reader. He’s survived civil war in the Afghan Kush, a jaguar attack in Belize and RBS during the recession. Experiences which have taught him to head away from loud noises and have equipped him to work on some of the most challenged brands on the planet. He can also rather tragically remember what he was doing on the birthdates of most of his colleagues – If he could only remember half of what he’s forgotten…
Read more