Our Thinking

Mintel Acquires Black Swan Data: A message from Hugo Amos, Black Swan's CEO

We are proud and excited to share that Black Swan Data has been acquired by Mintel. Together, we are pioneering a new era of predictive intelligence. Read a message from Hugo Amos, our CEO, to find out more.

03 - Jun - 25

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28 - Jan - 15

Data science

My Sentiment Exactly.... We loooooove data science!

Black Swan's Data Science Lead Architect Henrietta Eyre on the complexities of Sentiment Analysis, and how to build a sentiment classifier.

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17 - Jun - 14

Marketing

Teaching an old dog new tricks...

For me, the benefit of nearly three decades in business is grey hair and a degree in hindsight. This I earned from riding the marketing wave with brands across sectors through cycles of boom and bust, taking the Army to war (as a brand) and digging RBS out of a hole during the recession, to name just a few.

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28 - May - 14

Big Data

The real data revolution

I first moved to London back in 1998 in the middle of the first dot com boom as a developer and to say the streets were paved with gold was a bit of an understatement.

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23 - Mar - 14

Hello, We’re Black Swan.

Two years ago we started Black Swan Data, with a simple belief that data and technology can, and will change the way business is done.

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