Our Thinking

29 - Sep - 21

Case Study

As briefs go, it’s not often you get asked by a leading platform to explore what makes their content, and how people engage with it, unique. Yet, this is the challenge Pinterest and other content platforms face to keep Advertisers engaged and to differentiate themselves in an industry where ‘trends’ are the commodity.

READ ARTICLE

27 - Aug - 21

Consumer Behaviour

3 Trend Predictions for Non-Alcoholic Beverages

Consumers’ non-alcoholic beverage choices and preferences are evolving. 2020 was ripe for embracing the low- and no-alcohol trends, and consumers’ thirst for non-alcoholic beverages have continued to increase with attitudes towards moderation and balance becoming salient. Using our US Non-Alcoholic Beverages dataset, we’ve taken a deep dive into three major shifts that are occurring within the category; Breaking Monotony, Enhance The Natural and Functional Health.

READ ARTICLE

27 - Aug - 21

Consumer Behaviour

Shifting Consumer Habits in Cleaning & Home Care

Covid has undoubtedly shifted consumer’s cleaning habits and priorities. Although many of us are slowly easing out of the pandemic, and may feel ‘normality’ returning, the last 18 months has permanently elevated the importance of hygiene in the home, and consequently, purchasing behaviour.

READ ARTICLE

03 - Aug - 21

Big Data

It’s not about data

This may sound odd coming from me, as I am the Chief Data Officer for Black Swan Data, and it may be stating the obvious for others, but I’ve always found that even things that are obvious are easy to forget and are worth repeating — this job is not about data.

READ ARTICLE

29 - Jul - 21

Big Data

Trends that are eating up the snacking world

Customers are changing the way they’re viewing and consuming snacks. We’ve not only seen a long-term increase in snacking itself but also a shift in the reasons behind why shoppers are grabbing a bite or beverage.

READ ARTICLE

10 - May - 21

Consumer Behaviour

Vitamins and Supplements: The Next Frontier for Food and Drink Brands?

The Vitamins, Minerals and Supplements category has never been healthier. Fuelled by Covid, the category’s heartland of immunity and prevention has seen a huge resurgence amongst both core and new consumers over the last 18 months.

READ ARTICLE

04 - May - 21

Consumer Behaviour

Our Vitamins and Supplements Predictions 2021+

Kombucha tea anyone? Or maybe a turmeric shot? An increasing number of consumers are taking a proactive approach to their health and wellbeing, but not necessarily in the traditional formats we have become used to.

READ ARTICLE

18 - Mar - 21

Uncategorised

Priority Skincare Innovation Areas for 2021+

Covid is creating new opportunities in Skincare. Are you ready?

READ ARTICLE

09 - Mar - 21

What is the Key Ingredient for Effective Insight?

Context is King. In all research, no matter what technique you are using, surveys, focus groups, online communities, social data analysis, or Big Data science work, establishing context is a critical task.

READ ARTICLE

22 - Jan - 21

Big Data

Foresight & Prediction: The CPG Leader’s View

Foresight pioneers. Recently, we were lucky enough to host an exceptionally insightful event where we brought together a group of 25 senior leaders from the CPG industry who shared their experiences, best practises and learnings in the field of progressive consumer insights and marketing.

READ ARTICLE

15 - Dec - 20

Big Data

How Colgate leverages AI and Big Data

What are large CPG brands doing to differentiate their consumer intelligence so they can innovate more effectively?

READ ARTICLE

04 - Nov - 20

Uncategorised

What can we learn from PepsiCo’s ‘Chief Forecaster’?

Are you still waiting until products show up on the shelf to understand the market and take action? ‘Chief Forecaster’, Stephan Gans, from PepsiCo explains how that was the industry norm until recently.

READ ARTICLE