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Game-changing
consumer insights

Act smarter

#7 DragonfruitTPV: #7 of 2054Ingredients Category: Snacking
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#7 DragonfruitTPV: #7 of 2054 Ingredients Category: Snacking

Revolutionise your research through data science

Using AI to unlock the power of Social data we understand and predict consumer trends, empowering global brands to act smarter and faster to get to market first.

DISCOVER HOW
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Traditional research methods alone leave blind spots

In today’s rapidly evolving marketplace it’s not enough to know what consumers are thinking now. We need foresight on what consumers will do next.

Our unique approach understands ‘actual’ consumer behaviour on an unprecedented scale. Through cutting-edge tools that utilise AI and mathematical models, we scientifically predict new and emerging trends earlier than anyone else.

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You’re in good company

Enabling PepsiCo to outpace its competition through our trend prediction tools.
Helped Lipton become market leader through ingredient and flavour white-space analysis.
Defined a new communications strategy for Google Home using product features insight.
Helping determine Danone’s innovation strategy through category landscape reporting.
Reconnected the brand with key customers through audience profiling.
Improved the success rate of RB’s innovation concept testing through trend predictions.
CASE STUDIES
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Insights, predictions and news

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Navigating the storm – objectivity in the COVID-19 crisis

In this environment there is a temptation to react to what feels like a trend, identified using tools like social listening or traditional “question and answer” type research, only to discover it was a passing fad. It is crucial therefore to identify the trends and cultural drivers that will emerge, grow and sustain as COVID-19 plays out in a more sophisticated way.
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How we help brands grow

Supercharge your STRATEGY

In depth reporting of the future drivers of change in your category.

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Innovate your INNOVATION

Discover white-space opportunities through trend prediction technology.

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Bring AI to your Innovation

Trendscope laptop

Our unique, always-on trends software Trendscope scientifically identifies, analyses and ranks millions of emerging and unknown trends. So you can accurately predict the trends that will be important to your business today and tomorrow.

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Single-Use PackagingTPV: #109 of 277 ThemesCategory: Soft Beverages

FAQ

What data sources do you use?

A variety of publicly available Social data sources including: Blogs (e.g. HuffPost), Message Boards (e.g. Reddit), News Sources (e.g. The Wall Street Journal), Reviews, (e.g. Amazon reviews) and Social Networks (e.g. public tweets from Twitter). We can also utilise our specific regional social data partnerships such as Sina Weibo in China and VK in Russia.

What is Social Prediction?

Social Prediction uses AI and data science to go beyond monitoring what’s currently being talked about by consumers to accurately predict what will be most important to them in the future. We achieve this by building consumer defined category datasets from the ‘bottom-up’ and apply predictive models which can identify new and emerging trends 6+ months earlier than any other trend methodology.

What sectors do you operate in?

We focus on the Consumer Goods, Quick Service Restaurant and Travel sectors but our tools and processes have the potential to be applied to any sector. Put simply, if consumers are talking about a topic online, then we can analyse that conversation for business intelligence.
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Let’s talk

Please tell us a little bit about yourself so a member of our team can get in contact.


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We’ll be in touch soon. Until then, here’s some reading to whet your appetite.

Stop asking questions and start getting answers

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Black Swan’s new Covid Classifier explained The pitfalls of analysing consumer behaviour in a pandemic

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Break the COVID research paralysis and get your 2021+ innovation pipeline back on track. Covid-19: A perfect storm for Insight and Innovation teams We Brits tend to be rather good at weather metaphors. In the early days of Covid-19, we likened the confusion, uncertainty and sense of darkness that many of us were feeling to being caught in a storm.

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