Demand frameworks are very good at telling brands 'where to play'. The problem is - they do NOT show brands what to activate and 'how to win' in those spaces.
Diversity & Inclusion topics are relevant & growing across all CPG categories. Consumers are rejecting "one size fits all", demanding products that fit their specific concerns and requirements.
Successful new product innovations rely on much more than just a “good idea”. Here’s a short guide on how you can optimise your risk/reward ratio when going into the development of new launches.
