Black Swan

[Black Swan] n. common expression in 16th century London as a statement of impossibility. [Origin] from the belief that all swans were white, before the first sighting of Australian black swans.

What we do More about Black Swan

At Black Swan we create products and solutions to transform the way organisations use digital technology and their data, and to help positively change the future through the power of technology and prediction.

We work with many of the world's leading consumer-focused brands and help them think differently about data, technology, their customers and ultimately their own businesses. We believe in challenging the status quo. We aren’t afraid to ask difficult questions and thrive on change.
We bring together a passionate and talented team that combine skills in software engineering, data science, design, product innovation and marketing. Our approach is fast; we strive for excellence and we aim to build long lasting partnerships with our clients.

Latest News All News in our blog

What Can Corporations Learn From Ernest Hemingway?
Posted on Monday 28th September, 2015

Here at Black Swan Edge we help companies raise finance from the investor community. Although we use data and marketing techniques when executing campaigns we always start a project with helping our clients tell their story.

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How to Avoid an #Identity Crisis!
Posted on Friday 31st July, 2015

Can we predict our identity from the way we use language?
We love social media at Black Swan, and what particularly interests us is analysing the language used across these different media platforms, as well as observing the common and differing features between different social demographics.

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And The Winner Is……. Us, but next year!
Posted on Monday 29th June, 2015

Making predictions this year has been an incredibly uncomfortable experience as far as my ‘sciencey spider senses’ are concerned. I’d like to say I sought solace in meditation- through focused reflection on Buddhist teachings.

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