We make use of the vast sea of data available these days, to solve marketing problems
for our clients and create digital solutions that can transform businesses. The software
solutions we create analyse that data to help anticipate changes in consumer behaviour,
so we can work with brands to predict what their customers will want. ’Applied
Prediction’ – it brings together all this human, computational analysis and data to
create insights that make the next steps obvious, and transform how our clients do
Why work with us?
We work with our partners to unearth brilliant solutions to their problems. Our
collaborative approach has made us the UK’s No1 startup – based across the globe in
London, New York, LA, Toronto, Cape Town, Budapest, Singapore, Bristol and Exeter. Of
course it helps that our people are amongst the brightest in the industry, mostly
bordering on genius… our own analytics have shown it’s the 10% crazy bit in each of
us that allows us to think and behave differently – so we think a little madness is
something to celebrate.
We thrive on predicting the seemingly unpredictable. We believe that with the right
data, the best algorithms and plenty of human intuition we can solve our clients’
hardest problems, predict unexpected moments and help them develop competitive
Our unique marketing analytics platform is the foundation for applied prediction.
Nest combines data from a vast variety of sources, including huge volumes of
environmental data alongside private, on-premise data lakes. Our powerful algorithms
surface insightful patterns, enabling future predictions that can drive business
decisions as well as unique, powerful software applications.
See your digital assets and marketing collateral the way the brains of your
audience do, so you can instantly understand what really catches the eye and
drives the message – and what is just distraction.
We’re not content simply to use our platform to highlight more challenges for
our clients. One of the values that marks Black Swan out as different is the way
we like to work with them to actually solve their problems.
We partner with a wide range of blue chip companies – across sectors as varied as
retail, utilities, entertainment, mobile operators, travel and financial services – to
find innovative solutions that help their brands flourish.
Find out all sorts of things you didn't know, often involving data science and marketing (but not always).