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Black Swan

[Black Swan] n. common expression in 16th century London as a statement of impossibility. [Origin] from the belief that all swans were white, before the first sighting of Australian black swans.

What we do More about Black Swan

At Black Swan we create products and solutions to transform the way organisations use digital technology and their data, and to help positively change the future through the power of technology and prediction.

We work with many of the worlds leading consumer-focused brands and help them think differently about data, technology, their customers and ultimately their own businesses. We believe in challenging the status quo. We aren’t afraid to ask difficult questions and thrive on change.
We bring together a passionate and talented team that combine skills in software engineering, data science, design, product innovation and marketing. Our approach is fast; we strive for excellence and we aim to build long lasting partnerships with our clients.

Latest News All News in our blog

CAN YOU DESCRIBE THE TASTE OF A BANANA?
MARK BAINBRIDGE | 14TH MAY 2015
Imagine travelling back in time a century or so and trying to explain how we live in 2015… I reckon it’s about as easy as trying to describe the taste of a banana to someone who has never tasted one.
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THE LINGO OF LOGIC (AND HOW TO TELL IF YOU’LL BE HAPPY TOMORROW!)
HENRIETTA EYRE | 27TH FEBRUARY 2015
The study of logic concerns the study of sentences (propositions in the lingo of logic) and whether they are true or false.
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MY SENTIMENT EXACTLY…. WE LOOOOOOVE DATA SCIENCE!
HENRIETTA EYRE | 28TH JANUARY 2015
Black Swan’s Data Science Lead Architect Henrietta Eyre on the complexities of Sentiment Analysis, and how to build a sentiment classifier.
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