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All swans were assumed to be white until a European explorer, travelling to Australia in 1697, noted the existence of black swans.

At Black Swan Data, we help our clients develop insights and solutions which change the way they think about their businesses.

We bring together a diverse bunch of people fanatical about creating innovative solutions inspired by data.

We’ve got deep experience in big data, marketing, digital engineering and data science, and deliver innovative business intelligence and digital solutions that produce a measurable impact.

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THOUGHTS FROM THE NEST

 

Black Swan [blăk-swŏn]

noun.

common expression in 16th century London as a statement of impossibility.

[Origin]

from the belief that all swans were white, before the first sighting of Australian black swans. Cygnus atratus.