Black Swan

[Black Swan] n. common expression in 16th century London as a statement of impossibility. [Origin] from the belief that all swans were white, before the first sighting of Australian black swans.

What we do More about Black Swan

At Black Swan we create products and solutions to transform the way organisations use digital technology and their data, and to help positively change the future through the power of technology and prediction.

We work with many of the world's leading consumer-focused brands and help them think differently about data, technology, their customers and ultimately their own businesses. We believe in challenging the status quo. We aren’t afraid to ask difficult questions and thrive on change.
We bring together a passionate and talented team that combine skills in software engineering, data science, design, product innovation and marketing. Our approach is fast; we strive for excellence and we aim to build long lasting partnerships with our clients.

Latest News All News in our blog

Introducing The Nest – Black Swan’s Data Platform
Posted on Tuesday 9th February, 2016

The Nest is Black Swan’s proprietary data unification platform, an ingenious piece of kit built to ingest data from a mighty range of sources, which in turn enables us to create swift proof of concept algorithms….unlocking solutions through applied prediction. We are extremely proud of our product; find out more about The Nest in our product video.

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An Insight is just an M&M – Approaching the insight definition from a sweet perspective
Posted on Wednesday 27th January, 2016

As most of you, I share my opinion online on a daily basis (thank you Facebook for changing my life), but I don’t often have a real chance to discuss something at the very centre of my life as an Insight expert. Insights are mentioned all the time. I have worked in many departments of advertising agencies, from the creative side to campaign delivery, to the analysis and reporting on KPI.

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Giving Buzzwords their Meaning Back – A Non Technical Introduction to Networks
Posted on Wednesday 20th January, 2016

There have been a few terms from maths and science that have entered into daily usage to become buzzwords in this past decade: e.g. Chaos, Complexity and Sustainable. We see them branded on buses in adverts; we hear them in business talks and sales pitches; we hear them a lot when a politician is talking but not really saying very much.

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