Black Swan

[Black Swan] n. common expression in 16th century London as a statement of impossibility. [Origin] from the belief that all swans were white, before the first sighting of Australian black swans.

What we do More about Black Swan

At Black Swan we create products and solutions to transform the way organisations use digital technology and their data, and to help positively change the future through the power of technology and prediction.

We work with many of the world's leading consumer-focused brands and help them think differently about data, technology, their customers and ultimately their own businesses. We believe in challenging the status quo. We aren’t afraid to ask difficult questions and thrive on change.
We bring together a passionate and talented team that combine skills in software engineering, data science, design, product innovation and marketing. Our approach is fast; we strive for excellence and we aim to build long lasting partnerships with our clients.


Dragonfly is a data driven software solution based on leading research and technology developed by Queen Mary University of London. The technology replicates specific ‘visual pathways’ that we as humans use to process visual information to make sense of what we see around us.

Latest News All News in our blog

Why Do So Many People Give Up Learning To Code?
Posted on Friday 17th June, 2016

I recently wrote a python script to capture posts and their comments from Facebook and report on the volume, sentiment and topics of discussion. As you’ll quickly realise, my coding skills are self taught through online education platforms such as Codecademy and my ability to write fully functioning tools is still fairly new. The jump from ring-fenced e-learning to staring at a blank text file has been monumentally difficult and taken a large amount of time, but nonetheless I’m really excited to show off my work even if its not that good!

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You Won’t go Hungry at a Hungarian Hackathon!
Posted on Tuesday 7th June, 2016

The Microsoft IoT Hackathon is an international event organised by Microsoft to grant visibility to viable Internet of Things projects, and to advertise their Azure platform that can be a good foundation to these concepts.

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Guest Post: Big Data – Does Size Matter? by Timandra Harkness
Posted on Thursday 2nd June, 2016

But it’s a lot more powerful than a hunch. So next time I write a book, I’m going to ask Black Swan to tell me how many cups of tea, and bottles of whisky, I’ll need to get me from publisher’s handshake to print. At least next time we’ll have some data to go on.

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