Black Swan

[Black Swan] n. common expression in 16th century London as a statement of impossibility. [Origin] from the belief that all swans were white, before the first sighting of Australian black swans.

What we do More about Black Swan

At Black Swan we create products and solutions to transform the way organisations use digital technology and their data, and to help positively change the future through the power of technology and prediction.

We work with many of the world's leading consumer-focused brands and help them think differently about data, technology, their customers and ultimately their own businesses. We believe in challenging the status quo. We aren’t afraid to ask difficult questions and thrive on change.
We bring together a passionate and talented team that combine skills in software engineering, data science, design, product innovation and marketing. Our approach is fast; we strive for excellence and we aim to build long lasting partnerships with our clients.


Dragonfly is a data driven software solution based on leading research and technology developed by Queen Mary University of London. The technology replicates specific ‘visual pathways’ that we as humans use to process visual information to make sense of what we see around us.

Latest News All News in our blog

Markus Frise, Head of Data Science, Interviewed for Ajilon.com
Posted on Wednesday 25th May, 2016

An exclusive interview with Markus Frise, Head of Data Science at Black Swan, an innovative business intelligence and digital solutions company headquartered in London, proves that point. He reveals insight from his experience as a data scientist at Black Swan, and as a former senior project manager of supply chain transformation at Tesco, the UK’s leading retailer.

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Jeff Headley Learns to Listen to Data
Posted on Friday 20th May, 2016

At some point in our lives, we all figure out the difference between “hearing” vs. “listening”. Often we learn the hard way. Maybe you were presenting a conference and three quarters of the audience were staring like zombies into their mobile phones. Or maybe a close friend was trying to share some important news while you were distracted by other matters.

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Black Swan Appoints Jeff Headley as US Managing Director
Posted on Monday 16th May, 2016

The UK’s top data science start-up, Black Swan has announced the appointment of a new US MD as moves to capitalise on the demand for its services across North America. The company has also been named as having the fastest-growing international sales of any SME in the UK, according to The Sunday Times, SME Export Track 100.

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