Black Swan

[Black Swan] n. common expression in 16th century London as a statement of impossibility. [Origin] from the belief that all swans were white, before the first sighting of Australian black swans.

What we do More about Black Swan

At Black Swan we create products and solutions to transform the way organisations use digital technology and their data, and to help positively change the future through the power of technology and prediction.

We work with many of the world's leading consumer-focused brands and help them think differently about data, technology, their customers and ultimately their own businesses. We believe in challenging the status quo. We aren’t afraid to ask difficult questions and thrive on change.
We bring together a passionate and talented team that combine skills in software engineering, data science, design, product innovation and marketing. Our approach is fast; we strive for excellence and we aim to build long lasting partnerships with our clients.


Dragonfly is a data driven software solution based on leading research and technology developed by Queen Mary University of London. The technology replicates specific ‘visual pathways’ that we as humans use to process visual information to make sense of what we see around us.

Latest News All News in our blog

DataSift Guest Post: Farewell Don Draper, Hello Social Data
Posted on Wednesday 27th April, 2016

The Don Draper-style of agency executive and marketer is an enduring one. Big personalities, well connected, they come up with the big creative ideas that impress big (often hard-to-please) clients and result in all-singing, all-dancing campaigns, often devised on the back of long, liquid lunches.

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How To Be A Crab!
Posted on Monday 25th April, 2016

I am really talking about trying to understand totally different disciplines and seeing how they might apply. The amazing slime mould experiments are a good example, and here at Black Swan we have used similar concepts to create more robust fulfilment/routing models for some of our clients.

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On Oysters and Innovation
Posted on Tuesday 19th April, 2016

Here at Black Swan, our output is often new tech and processes that our clients use to make significant improvements to their bottom line. But what happens to all this technology? It seems a bit of a waste to just deliver it to a single client – in fact why just share it with our clients, why not the wider world? Clearly, there are issues of intellectual property and competitive advantage that we need to honour, but blanket application of that reasoning in order to avoid sharing knowledge across the business and wider economy seems like we are losing something.

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