At Black Swan we create products and solutions to transform the way organisations use digital technology and their data, and to help positively change the future through the power of technology and prediction.
The Nest is Black Swan’s proprietary data unification platform, an ingenious piece of kit built to ingest data from a mighty range of sources, which in turn enables us to create swift proof of concept algorithms….unlocking solutions through applied prediction. We are extremely proud of our product; find out more about The Nest in our product video.
As most of you, I share my opinion online on a daily basis (thank you Facebook for changing my life), but I don’t often have a real chance to discuss something at the very centre of my life as an Insight expert. Insights are mentioned all the time. I have worked in many departments of advertising agencies, from the creative side to campaign delivery, to the analysis and reporting on KPI.
There have been a few terms from maths and science that have entered into daily usage to become buzzwords in this past decade: e.g. Chaos, Complexity and Sustainable. We see them branded on buses in adverts; we hear them in business talks and sales pitches; we hear them a lot when a politician is talking but not really saying very much.