At Black Swan we create products and solutions to transform the way organisations use digital technology and their data, and to help positively change the future through the power of technology and prediction.
Making predictions this year has been an incredibly uncomfortable experience as far as my ‘sciencey spider senses’ are concerned. I’d like to say I sought solace in meditation- through focused reflection on Buddhist teachings.
In my research for model inspiration whilst trying to predict the Cannes Lions, I found two papers discussing approaches to predicting the Oscars. A fitting link, as the Cannes Lions have often been described as the Oscars of the ad industry. Or at least some people think so.
Welcome to day 3 of Black Swan at Cannes Lions, where we are predicting the awards winners all week from Cabana 4, outside the Palais des Festivals on La Croisette. Today sees awards for Design, Radio and Cyber. Have we got our predictions right?