Create product concepts and comm's to powerfully engage consumers

Improve appeal and glide through concept testing by creating more relevant, consumer-led concepts.

The ability to combine quantitative trend sizing with qualitative dialogue exploration is truly unique. It helped us strengthen each concept’s potential by swapping in product attributes we knew would be more relevant to consumers

Consumer Insights Director

case studies

Use data, not wordplay, to craft and optimize winning product concepts

Sharpen your on-pack claims and craft stories that sell

Reassess – and future proof – the proposition of existing products

Start here to future proof your growth

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Our end-to-end innovation platform delivers:

Glide through concept testing

No more time wasted on endless concept re-tests to tell you what works. Instead, create more relevant benefits, reasons to believe, and ingredients for product propositions from the word go. Black Swan shows you the language used by millions of your consumers – so you can create powerful concepts that resonate.

Sharpen on-pack claims and craft stories that sell

You only have limited real estate on your pack, so let our data ensure your claims and benefits are powerful and relevant to lock in your ROI. And your retail customers will love it too!

Stay relevant and future-proof your positioning

Black Swan doesn’t just tell you what benefits consumers respond to today. We predict what they’ll desire in the future too, with 89% accuracy. That means certainty that your key product messages, and communications will stay relevant in the months and years to come.