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White Swan

Can You Help White Swan Bring Wellbeing to the World?

| Posted in Charity

Why should anyone need to live in pain, not knowing what is wrong with them or what to do about it? White Swan can help.

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pipes4

Stop Black Friday Casting a Shadow Over Your Business

| Posted in Insight, ,

You can love it. If you choose to you can loathe it. But there’s one thing you definitely can’t afford to do with Black Friday and that’s ignore it.

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rowing

Gently Down The Stream…How Socialnaut Helped British Rowing

| Posted in Marketing

British Rowing represents all aspects of rowing – from the training and selection of rowers to represent Great Britain, up to and including the Olympic and Paralympic games, to developing the sport and growing participation across all forms of rowing in England.

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Genetic Algorithm

From Ape to Scientist: Explaining A Genetic Algorithm

| Posted in Connected Data, Data Science,

A Genetic Algorithm is a method of solving optimisation problems based on a natural selection process, mimicking biological evolution.

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blog-CV

Will I Be Replaced By A Computer?

| Posted in Data Science,

Please read this carefully (or your computer may understand it better than you do…) “Will I be replaced by a computer?”.  This question was not the only thing on my mind when I attended the ACL annual conference – but I’d be lying if I said it didn’t cross it.

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bear-blog

How We’re Waking Up To Data

| Posted in Connected Data, Marketing

If I remember rightly, we waited about 5 years for the year of the mobile, as if it were a fixed date in the calendar. Yet none of us remember waking up one day all “on-mobile” – because that’s not how it works!

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White Swan

Why Wait To Make a Difference? – “In a Gentle Way, You Can Shake the World”

| Posted in Charity

There is no one best time to start making a difference to the world.  You don’t need to wait until you’ve made more money before you share a slice of the cake – or your skills for that matter.  Little efforts count. 

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Illustration of 5 Oscars in a row

Why Most Company Videos Suck and How To Ensure Yours Doesn’t

| Posted in Creativity

There are a lot of company videos out there. Yes, there are some good ones, but most suck.

Now, I don’t mean a company’s product and services video, I mean those company videos designed to show off the people, culture and working environment.

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data-security

Fleet of Foot and Feather

| Posted in Creativity

Here at Black Swan, we do a whole heap of things really well. Just check out the other blog posts and you’ll get a feel for the breadth of things we do, and think of doing. And even think about thinking about.

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UX-UI

UI and UX – Time and Space

| Posted in Creativity

It’s a pretty regular debate for us, here in the Black Swan Creative team. What is UX anyway? A little like Justice Stewart and his observation on obscenity, we know it when we see it, but an exact definition eludes us. The boundaries between UI design and UX design are incorrigibly blurred and seem to change while we’re not looking.

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code

Why Do So Many People Give Up Learning To Code?

| Posted in Creativity

The hottest new skill for all isn’t quite as easy as Codecademy makes it seem

I recently wrote a python script to capture posts and their comments from Facebook and report on the volume, sentiment and topics of discussion. As you’ll quickly realise, my coding skills are self taught through online education platforms such as Codecademy and my ability to write fully functioning tools is still fairly new.

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bin

You Won’t go Hungry at a Hungarian Hackathon!

| Posted in Creativity

Our story began on an average early spring workday, when we were asked by Keve if we want to participate in the Microsoft IOT Hackathon, and since we already have a great interest in the field, and our hobbies are all related to it, we sat down to figure out an innovative idea around environment protection.

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big-data

Guest Post: Big Data – Does Size Matter? by Timandra Harkness

| Posted in Connected Data, Data Science

This evening, writer, comedian and data expert Timandra Harkness launches her book – Big Data – Does Size Matter, complete with a special mention of a certain Black Swan on page 23! A long time friend of Black Swan, Timandra has written this guest post for our blog to celebrate. If you are interested in buying the book, make sure you read right to the bottom for a special discount code.

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supply-chain

Markus Frise, Head of Data Science, Interviewed for Ajilon.com

| Posted in Creativity

This article originally appeared on the Ajilon.com blog here – an in depth look at  careers and recruitment, by Susan Fourtené, and is reproduced here with her kind permission.

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listening-to-data

Jeff Headley Learns to Listen to Data

| Posted in Creativity

At some point in our lives, we all figure out the difference between “hearing” vs. “listening”.   Often we learn the hard way.  Maybe you were presenting a conference and three quarters of the audience were staring like zombies into their mobile phones.  Or maybe a close friend was trying to share some important news while you were distracted by other matters. 

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new-starter

Black Swan Appoints Jeff Headley as US Managing Director

| Posted in News

London, UK 16th May 2016: The UK’s top data science start-up, Black Swan has announced the appointment of a new US MD as moves to capitalise on the demand for its services across North America.  The company has also been named as having the fastest-growing international sales of any SME in the UK, according to The Sunday Times, SME Export Track 100.

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heathrow-award

Black Swan Number 1 in Sunday Times Export Track 100 Awards

| Posted in Awards

We are delighted to announce that Black Swan have been awarded Number 1 in the Sunday Times Heathrow SME Export Track 100 Awards announced today.

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data-sift-ad-spend

DataSift Guest Post: Are Your Ad Dollars Working Hard Enough?

| Posted in Creativity

With digital ad spend set to outstrip TV, is your ad budget working hard enough?

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econometrics

Miniconometrics – The Black Swan A-Team

| Posted in Connected Data, Data Science, Insight

Want to measure the effectiveness of your marketing communications? Here the Black Swan A-Team tells you how!

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data-sift-don-draper

DataSift Guest Post: Farewell Don Draper, Hello Social Data

| Posted in Best Practice, Connected Data, Creativity

The Don Draper-style of agency executive and marketer is an enduring one. Big personalities, well connected, they come up with the big creative ideas that impress big (often hard-to-please) clients and result in all-singing, all-dancing campaigns, often devised on the back of long, liquid lunches.

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