Please rotate your screen

consumer insights

Act smarter

#7 Dragon fruitTPV: #7 of 2054 Ingredients Category: Snacking

Revolutionise your research through data science

Using AI to unlock the power of Social data we understand and predict consumer trends, empowering global brands to act smarter and faster to get to market first.


Traditional research methods alone leave blind spots

In today’s rapidly evolving marketplace it’s not enough to know what consumers are thinking now. We need foresight on what consumers will do next.

Our unique approach understands ‘actual’ consumer behaviour on an unprecedented scale. Through cutting-edge tools that utilise AI and mathematical models, we scientifically predict new and emerging trends earlier than anyone else.


You’re in good company


Insights, predictions and news


Black Swan Data recognised as Official Twitter Partner

Our mission is to accurately predict and anticipate changes in consumer behaviour so that our customers can stay ahead of the curve, make better strategic decisions and launch more successful new product innovations to market. 


To achieve this we work closely with social media platforms and data providers to unlock the power within their data. Every day millions of us publicly share our opinions, motivations, needs and ideas online. We apply AI and Machine Learning technology to transform this ocean of unstructured text into best-in-class strategic consumer intelligence and trend predictions. 


This mission has led to us collaborating with the team at Twitter for a number of years to co-develop new use-cases and applications for their data in the field of consumer insights and new product innovation. So, it was with great pride that earlier this week Black Swan Data was announced and recognised by Twitter as the newest member of their Official Partner Program.


The Official Partner badge is awarded to a handful of select companies recognised for excellence in the application of Twitter’s data. To achieve the badge we were evaluated as meeting the highest standards of performance across a number of areas including the quality of our products and services. 


The badge is a huge external endorsement and it tells our customers what they can expect when working with Black Swan Data:


  • Guaranteed Excellence – Official Partners are best-in-breed solutions, selected after demonstrating high customer satisfaction and an extensive evaluation. Partners are continuously reviewed to ensure great experiences across all facets of their business.


  • Innovation – Official Partners receive unparalleled access to Twitter data to provide dependable solutions and build ground breaking products.


  • Access – Twitter Official Partners receive early access to information, betas, and cross-functional support teams to ensure their success. 


“Black Swan’s Trendscope platform enables brands to identify, prioritise and predict which emerging consumer trends they should be actioning in their future product innovation strategy. We’ve admired their capabilities for several years now and seen the impact they can deliver to clients first-hand. So, it’s with great excitement that we’re announcing Black Swan Data as the newest member of the Twitter Official Partner Program that recognises businesses who are best-in-class at applying Twitter’s data.” 

Lauren Jenkins, Head of the Twitter Official Partner Program


I’m absolutely thrilled to be announcing this news and would like to personally thank Twitter for their ongoing partnership and support, as well as all our ‘Swans’ for their hard work and excellence. Inch by inch, yard by yard, mile by mile we are transforming the market research industry and this is another significant step on the journey.


I couldn’t be prouder!


Steve King, CEO and Co-Founder, Black Swan Data




How we help brands grow


Bring AI to your Innovation

Trendscope laptop

Our unique, always-on trends software Trendscope scientifically identifies, analyses and ranks millions of emerging and unknown trends. So you can accurately predict the trends that will be important to your business today and tomorrow.

Single-Use PackagingTPV: #109 of 277 ThemesCategory: Soft Beverages


What data sources do you use?

A variety of publicly available Social data sources including: Blogs (e.g. HuffPost), Message Boards (e.g. Reddit), News Sources (e.g. The Wall Street Journal), Reviews, (e.g. Amazon reviews) and Social Networks (e.g. public tweets from Twitter). We can also utilise our specific regional social data partnerships such as Sina Weibo in China and VK in Russia.

What is Social Prediction?

Social Prediction uses AI and data science to go beyond monitoring what’s currently being talked about by consumers to accurately predict what will be most important to them in the future. We achieve this by building consumer defined category datasets from the ‘bottom-up’ and apply predictive models which can identify new and emerging trends 6+ months earlier than any other trend methodology.

What sectors do you operate in?

We focus on the Consumer Goods, Quick Service Restaurant and Travel sectors but our tools and processes have the potential to be applied to any sector. Put simply, if consumers are talking about a topic online, then we can analyse that conversation for business intelligence.
popup background

How to Innovate and Win in

Download the Report >
x popup background