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How to Win in Functional Beverages

Attitudes towards drinks are changing. Especially among health conscious and younger consumers. They want beverages that do more than refresh, hydrate and taste good. They are talking about cognitive benefits that help them perform at their best and deliver calming effects. So, how do you innovate in this growing opportunity space today? And how will it evolve tomorrow?

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Cost-of-Living Crisis Report:
Innovating in Spirits & Liqueurs

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