Surefire innovation
for surefire growth

Black Swan guides smarter decisions at every stage of innovation, by predicting consumer behavior with 89% accuracy. In a changing world, move fast to identify untapped opportunities, create powerful new ideas, and win in your market.
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Powering growth for the world’s leading innovators

Our innovation platform fuels growth, enabling you to:

01
Identify
Dynamic category growth drivers and opportunities
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02
Define
Where your product can play – and win
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03
Prioritize
Ingredients, claims, and benefits for success
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04
Create
Concepts and comms to powerfully engage
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Start here to future proof your growth
ripple effect

Good for goods

Tailor-made for CPG, Black Swan’s army of scientists and experts use patented tech to curate millions of online conversations into relevant insights.
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89% prediction accuracy

Our experts go back and check our predictions every month to ensure they match real results. With 89% prediction accuracy, our data keeps your company looking forward and your decision-making objective.
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Your consistent red thread

Our easy-to-use platform connects every step of your innovation process with consumer-led evidence. Make consistency your new secret super-power, from identifying the next big trend to crafting killer product concepts.
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500K
consumer trends updated every month
89%
trend prediction accuracy
1000’s
of CPG innovators love using our platform

A new-product development platform built for:

 Insights
Insights
Teams
Black Swan brings you robust, forward-focused consumer behavior, marrying quant and qual
 Innovation
Innovation
Teams
Black Swan brings you highly relevant new product ideas – created with speed and rigour
 Marketing
Marketing
Teams
Black Swan brings you sharp positioning, winning claims, and hit product launches
Start here to future proof your growth
ripple effect