AI-powered category landscape reporting
What is Horizon?
A Horizon report is a deep-dive analysis of the shifts happening in your category as defined by how millions of consumers are organically talking about it online.
Delivered by our Insight Consultants it will offer you a new perspective on: White-Space Opportunities, Product Innovation Strategy, Brand Communications and Mergers & Acquisition.
The questions we answer
- How do consumers ‘actually’ define my category?
- What does the future of my category look like?
- What are the macro drivers and headwinds influencing my category?
- Which granular level trends are becoming increasingly important?
Innovation & Brand territories
- How can my brand portfolio leverage these trends?
- Which innovation territories should I prioritise?
How can Horizon benefit my business?
Horizon can be compared to a traditional Usage and Attitudes study but with the unique benefits of Social data as it’s source of consumer behaviour.
Exhaustive trends coverage
- NLP (Natural Language Processing) technology means we are not restricted by a survey size or only asking questions about what we already know. Every important consumer topic of conversation will be analysed and reported.
Breadth and Depth
- Horizon gives you view of consumer behaviour at breadth (from millions of consumers) and depth (deep-dive on specific conversations) from a real-time data source.
Actionable and future focussed
- Horizon’s output looks towards the future of your category, utilising our TPV metric to identify the highest ranking future trends. This provides you with data-driven foresight to put your research ahead of any traditional method.
Fast, customisable and cost-effective
- Our Insight Consultant team will tailor Horizon’s output to your key business questions giving you in-depth reporting within days that would take traditional insight providers months.