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FAQ’s

FAQ’s
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Which new product innovations have you helped launch?

We work across a range of sectors and markets, helping clients understand which trends to activate and when. Our trend intelligence enabled Unilever brand Lipton to launch a Matcha Ice Tea months ahead of the market. Our consumer insights have helped PepsiCo launch successful new brands such as Bubly, Life Water and Off the Eaten Path.

How can I commission a Horizon report?

Horizon gives you the most comprehensive and accurate view of your category now and in the future. It is a modular based reporting system which ensures we cover the business questions that are most pertinent to your brand, including: Category Strategy, Innovation, Communication and M&A. Because we use our continuous, automated datasets, Horizon reports can be compiled within a matter of days - what would take traditional research techniques months. Please contact us to arrange a call with one of our Insight Consultants to find out more.

How can I access Trendscope?

Trendscope can be accessed via a monthly subscription which includes training and onboarding alongside access to our Insight Consultants to ensure you are maximizing value from the tool. Typically, a new account can be up and running within a matter of days. Please contact us to start the conversation.

What predictions have you made in the past that have come to fruition?

Our predictions come to fruition most months, as new products come to the market. The top three which our clients have successfully actioned are a Matcha variant of green tea for Lipton, a seaweed flavor of healthy crisp alternatives for PepsiCo brand Off the Eaten Path, and a Wasabi flavor for Walker’s Sensations.
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We’ll be in touch soon. Until then, here’s some reading to whet your appetite.

Read about Social Prediction and how we can help you make important marketing decisions, in Hugo’s article in Marketing Week. In this article Hugo explores what we mean by ‘Social Prediction’, its full scope, and how PepsiCo has already put it to good use with some recent product launches. “Social media and artificial intelligence now allow brands not just to listen to what consumers are saying about products, but to predict new trends and determine which ones matter.” We also hear from Tim Warner (vice-president of insights and analytics at PepsiCo) who explains why our tools have been so useful, calling them a “robust, always-on trend detection engine”. To read the rest of the article on the Marketing Week website please click here. To find out more about Trendscope and Social Prediction, get in touch at hello@blackswan.com

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Read about how PepsiCo have used our Social Prediction capabilities to not only decide the flavors of their new crisps, but also to inform their marketing decisions too. In this article, published on The Drum in April, Rebecca Stewart explores Black Swan’s relationship with PepsiCo and plans to scale up our product development relationship into other areas of their business, such as Sales and Marketing. With quotes from James Howarth, PepsiCo’s strategic insights director, the article also details how our technology has been put to use elsewhere and how Trendscope can drive change in the future. To read the piece in full on the Drum website click here. To find out more about Trendscope and Social Prediction, get in touch at hello@blackswan.com

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Can you use data science to figure out the best day to go Christmas shopping? Our Data Science Director put this to the test. Find out his predictions.

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