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FAQ’s

FAQ’s
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Which new product innovations have you helped launch?

We work across a range of sectors and markets, helping clients understand which trends to activate and when. Our trend intelligence enabled Unilever brand Lipton to launch a Matcha Ice Tea months ahead of the market. Our consumer insights have helped PepsiCo launch successful new brands such as Bubly, Life Water and Off the Eaten Path.

How can I commission a Horizon report?

Horizon gives you the most comprehensive and accurate view of your category now and in the future. It is a modular based reporting system which ensures we cover the business questions that are most pertinent to your brand, including: Category Strategy, Innovation, Communication and M&A. Because we use our continuous, automated datasets, Horizon reports can be compiled within a matter of days - what would take traditional research techniques months. Please contact us to arrange a call with one of our Insight Consultants to find out more.

How can I access Trendscope?

Trendscope can be accessed via a monthly subscription which includes training and onboarding alongside access to our Insight Consultants to ensure you are maximising value from the tool. Typically, a new account can be up and running within a matter of days. Please contact us to start the conversation.

What predictions have you made in the past that have come to fruition?

Our predictions come to fruition most months, as new products come to the market. The top three which our clients have successfully actioned are a Matcha variant of green tea for Lipton, a seaweed flavour of healthy crisp alternatives for PepsiCo brand Off the Eaten Path, and a Wasabi flavour for Walker’s Sensations.
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We’ll be in touch soon. Until then, here’s some reading to whet your appetite.

The biggest and boldest are sometimes overshadowed by the everyday delicate changes which make our busy lives that little bit easier. Black Swan made an early January pilgrimage to Las Vegas for the annual CES conference where 750,000 people packed casinos and conference centres hoping to glimpse the latest breakthroughs in everything from AI, VR and gaming to mobility and quantum computing. There’s even the odd potato thrown in for good measure (more on that later). CES is vast, with 4,500 exhibitors, from giants like Google and IBM to smaller companies looking to make a big impact. The Black Swan team spent 4 days and 60,000 steps with our partners at Twitter following our mission to help companies fuel their innovation pipelines and marketing strategy with AI-driven trend prediction. Our focus was meeting the companies who might not immediately spring to mind when you envisage high tech innovation. But increasingly the leaders in consumer goods – companies like P&G, L’Oreal and Reckitt Benckiser are flocking to CES to demonstrate cutting-edge developments in everyday products. It’s not all about the robots…but let’s think about them first. For the audience of geeky technology devotees, the biggest draw are the boldest pieces of technology. Forpheus the AI driven table tennis coach which uses emotional intelligence to adapt its playing style when you get tired or frustrated, sat alongside virtual reality receptionists who can interact with customers and answer common questions, learning from their answers. Turn a corner and you enter another world again. Agri-tech behemoths like John Deere are combining drones with AI to create ‘precision agriculture’ which sustainably delivers crop fertilisation. There aren’t many places in the world where you see elderly Texan farmers mingling with smartphone wielding tech vloggers. We lingered briefly with the robots and racing cars before heading off to see the innovation which really matters to us, our clients and most importantly the consumers who are busy embracing the tortuous combination of ‘dry Jan’ and Veganuary. From beauty tech to sustainable snacking the trends being touted by some of our supermarket and pharmacy favourites focused on simplifying our busy lives; offering us healthier and more sustainable choices. P&G focused on their commitment to ‘Lean Innovation’ – singing about how they enlist experts from Silicon Valley to start smaller innovation teams who have produced 180 new concepts so far. They used CES as a platform to launch the Oral-B iO which uses AI to track user’s brushing techniques and help them optimise for better oral health. L’Oreal stretched the boundaries further with the announcement of Perso […]

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