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FAQ’s

FAQ’s
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Which new product innovations have you helped launch?

We work across a range of sectors and markets, helping clients understand which trends to activate and when. Our trend intelligence enabled Unilever brand Lipton to launch a Matcha Ice Tea months ahead of the market. Our consumer insights have helped PepsiCo launch successful new brands such as Bubly, Life Water and Off the Eaten Path.

How can I commission a Horizon report?

Horizon gives you the most comprehensive and accurate view of your category now and in the future. It is a modular based reporting system which ensures we cover the business questions that are most pertinent to your brand, including: Category Strategy, Innovation, Communication and M&A. Because we use our continuous, automated datasets, Horizon reports can be compiled within a matter of days - what would take traditional research techniques months. Please contact us to arrange a call with one of our Insight Consultants to find out more.

How can I access Trendscope?

Trendscope can be accessed via a monthly subscription which includes training and onboarding alongside access to our Insight Consultants to ensure you are maximising value from the tool. Typically, a new account can be up and running within a matter of days. Please contact us to start the conversation.

What predictions have you made in the past that have come to fruition?

Our predictions come to fruition most months, as new products come to the market. The top three which our clients have successfully actioned are a Matcha variant of green tea for Lipton, a seaweed flavour of healthy crisp alternatives for PepsiCo brand Off the Eaten Path, and a Wasabi flavour for Walker’s Sensations.
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We’ll be in touch soon. Until then, here’s some reading to whet your appetite.

Turn on the news, read a newspaper, browse Twitter or any other news source, and you’ll find an article or a story about the growing Cost-of-Living Crisis. Everybody’s talking about it – particularly consumers.They are beginning to feel the pinch and are expressing their concerns at rising prices across online and social platforms on a day-to-day basis. Since the start of 2022, we’ve seen a 72% increase in US online consumer conversations related to economic anxiety. All CPG product categories are affected as prices begin to rise, and consumer behaviour begins to change. How is this effecting Snacking brands? Let’s find out… What’s happening in snacking? Using TRENDSCOPE, our end-to-end insight and innovation platform, we’ve tracked and analysed how over 69 million consumer conversations and 12,000 trends are being influenced by the Cost-of-Living Crisis. There has been a 56% increase in economic discussion connected to Snacking. As inflation continues to rise, consumers are vocalising their changing preferences and behaviours. But it’s not all bad news. While many consumers are looking for ways to save pennies, others are driven by much more nuanced sets of needs and motivations. There are products and brands for which people are justifying the price-tag. Growth territories in which consumers focus on affordability, not cost. Where the benefits or value of the product outweigh the expense. These are the areas in which Snacking brands have an opportunity to innovate. Where can snacking brands innovate? The chart below depicts the ten biggest growth drivers in Snacking. If you look closely, we’ve detailed the economic scrutiny within each of these drivers. While products related to Desire for Natural and Mental Wellbeing are driving the highest volume of price-based conversations, they’re also driving most of the dialogue around value and justifying the price-tag. These are two spaces in which consumers are willing spend despite their financial concerns. This is where they perceive value to be. And as such, these are the growth areas in which Snacking brands should innovate to keep up with consumers over the coming 12 months. Download the full report Our team of Insight & Innovation Consultants have put together a full report on how Snacking brands can innovate during the Cost-of-Living Crisis. It includes three strategic recommendations for how to innovate within the Snacking category, including: Which ingredients to include in future new product development How to position Snacking brands in line with consumer preferences How to optimise your current product portfolio and unlock greater sales Download the full report HERE

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The Cost-of-Living Crisis is here, and everyone’s talking about it, taking to online forums and sites to voice their frustrations. Since the beginning of the year, we’ve seen a 72% increase in online dialogue around economic concerns across all CPG product categories.

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We’re entering tricky economic waters. Rapid inflation has created a cost-of-living crisis on the heels of a pandemic, with consumers struggling to pay for everyday goods. As raw material costs rise and disposable incomes shrink, the CPG industry is starting to feel the squeeze.

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Cost-of-Living Crisis Report:
Innovating in Spirits & Liqueurs

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