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FAQ’s

FAQ’s
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Which new product innovations have you helped launch?

We work across a range of sectors and markets, helping clients understand which trends to activate and when. Our trend intelligence enabled Unilever brand Lipton to launch a Matcha Ice Tea months ahead of the market. Our consumer insights have helped PepsiCo launch successful new brands such as Bubly, Life Water and Off the Eaten Path.

How can I commission a Horizon report?

Horizon gives you the most comprehensive and accurate view of your category now and in the future. It is a modular based reporting system which ensures we cover the business questions that are most pertinent to your brand, including: Category Strategy, Innovation, Communication and M&A. Because we use our continuous, automated datasets, Horizon reports can be compiled within a matter of days - what would take traditional research techniques months. Please contact us to arrange a call with one of our Insight Consultants to find out more.

How can I access Trendscope?

Trendscope can be accessed via a monthly subscription which includes training and onboarding alongside access to our Insight Consultants to ensure you are maximising value from the tool. Typically, a new account can be up and running within a matter of days. Please contact us to start the conversation.

What predictions have you made in the past that have come to fruition?

Our predictions come to fruition most months, as new products come to the market. The top three which our clients have successfully actioned are a Matcha variant of green tea for Lipton, a seaweed flavour of healthy crisp alternatives for PepsiCo brand Off the Eaten Path, and a Wasabi flavour for Walker’s Sensations.
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We’ll be in touch soon. Until then, here’s some reading to whet your appetite.

Pride month looks a little different this year doesn’t it? The murder of George Floyd and the Black Lives Matter protests that have followed have highlighted some truths for our LGBTQ+ community, with one being that in many places, Pride is no longer about the people who started it. When we think of the work of activists such as Marsha P. Johnson (American gay liberation activist and drag queen) and Silvia Rivera (Latina American gay liberation and transgender rights activist), and their leadership roles in the Stonewall Riots, we realise that our Black LGBTQ+ community was at the very heart of the Gay Liberation Movement, and that the fight they fought paved the way for all of us to have the rights we enjoy today. Marsha P Johnson: ‘America’s first transgender statue’ will …Marsha P. Johnson and Sylvia Rivera in 1973 As an out and active member of the LGBTQ+ community, I have realised how important it is that we educate ourselves and speak out on matters such as the Black Lives Matter movement too. It seems beyond hypocritical to enjoy the freedom many of us now have, without giving something back to the people who started it. In 2018, Stonewall revealed that 51% of BAME LGBTQ+ people reported having experienced racism in the LGBTQ+ community. This number rises to 61% for black LGBTQ+ people. Sadly, when these individuals speak up about their experiences, they say they are often met with doubts, challenges and defensiveness. It cannot always be their responsibility to educate others (including their white LGBTQ+ friends). Therefore, it is important that allies educate themselves, by doing research and listening to BAME LGBTQ+ voices whenever possible. When someone tries to explain why something is racist, it’s crucial not to become defensive – it’s crucial that we own our mistakes, biases and privileges, and believe someone when they explain how something impacts them. I am glad to see more research being done into the specific experiences of LGBTQ+ communities, but we can’t eradicate anti-LGBTQ+ attitudes in any meaningful way if we don’t at the same time work to tackle both the racism and sexism that continues to exist. To make real change for LGBTQ+ women and men, as a community, we need to challenge homophobia, biphobia, transphobia, sexism, and racism all at the same time. It is a big issue, but one that’s gaining traction. As we ALL become more visible, we become more powerful, and this year’s Pride is a perfect opportunity to lift the voices of black members of the LGBTQ+ community who are […]

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What a long time eight weeks can be. It’s enough time to lose a stone in weight on the NHS weight loss plan… impressive changes, but they pale in comparison to the changes we’ve seen since we started our Covid-19 webinar series. Consumer conversations, behaviours and trends are shifting so quickly that eight weeks has felt more like eight years. Learn more about our conversation with Mondelez and their perspective on the current climate.

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A week may be a long time in politics, but a fortnight can feel like a lifetime in lockdown. Based on our fortnightly COVID-19 reports, which cover both broad societal and category specific topics, it seems that two weeks is the cycle time for change. In this, our third fortnightly webinar, the overriding observation is how consumers are changing from thinking about life after the virus, to finding ways to adapt and live through it.

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