Please rotate your screen

FAQ’s

FAQ’s
Filter by:

APPROACH & METHODOLOGY

Who are Black Swan Data’s competitors?

We see ourselves at the forefront of a new research-technology market that uses Big Data and applied data science to unlock rich consumer insight and accurate trend predictions from digitally generated consumer content. Given we are one of the only providers of this type of capability, we compete against many different types of companies - all of which don't do exactly what we do or as fast as we can do it, but offer services that solve a similar use case for our clients.

What is Social Prediction?

Social Prediction uses AI and data science to go beyond monitoring what’s currently being talked about by consumers to accurately predict what will be most important to them in the future. We achieve this by building consumer defined category datasets from the ‘bottom-up’ and apply predictive models which can identify new and emerging trends 6+ months earlier than any other trend methodology.

Does your approach replace traditional research methods?

Our methodologies surface insight from ‘actual’, unprompted consumer behaviour via Social data. Our proprietary AI and algorithms use this data to identify and rank each and every trend in your category based on its future predicted value. This is how we scientifically distinguish between a fad and a trend, making it easier to determine when and how to act. Traditional research has both its advantages and disadvantages, but by asking consumers direct questions which are pre-emptive by design, you leave yourself open to blindspots.

What sectors do you operate in?

We focus on the Consumer Goods, Quick Service Restaurant and Travel sectors but our tools and processes have the potential to be applied to any sector. Put simply, if consumers are talking about a topic online, then we can analyse that conversation for business intelligence.

How are you different from social listening?

Social listening monitors what is currently happening in digital conversations about pre-determined subjects. We go beyond simply monitoring what you already know. We build consumer defined category datasets that allow us to surface and identify emerging and unknown trends that you otherwise wouldn’t know about. Our TPV algorithm scientifically ranks each trend by its future importance to the category, enabling you to identify white space opportunities 6+ months earlier than any social listening tool is capable of.

Which Consumer Goods categories do you cover?

We can potentially work in any category, so if your category isn’t listed here, fear not. Get in touch and we’ll see how we can help. Our expertise: Packaged Food; Non-Alcoholic Beverages; Alcoholic Beverages; Skincare; Cosmetics and Household.
NEXT TOPIC
#69
#822
#325
#3147

Your question not here?

Get in touch


Thanks

We’ll be in touch soon. Until then, here’s some reading to whet your appetite.

Many large CPG firms are struggling to innovate fast enough, and this is leading some to experiment with different business models and different ways to get things through their large systems. The cry of ‘be Agile!’ can be heard in many corporate offices, and with this push to be more agile it could be easy to think that stage gate processes should be abolished altogether.      However, before your team goes rushing to burn down the halls of the stage gate process, let’s take a step back and discuss why it was set up in the first place – and following that – how you can make it faster, leaner, and more predictive – without entirely abandoning the positive things a stage gate process provides.   Why have a stage gate process in the first place?   The goal of any stage gate process is to increase the ROI (Return on Investment) from the company’s spend on Innovation and New Product Development.   How do you achieve higher ROI? In my role at PepsiCo where I helped define and standardise the research steps within the stage gate process, there was a function called ‘Commercialisation’.  Led by Garry Clancy, one of the primary responsibilities of this function was to manage and run the stage gate process – of which research is just one input. Garry had a simple way to explain how we increase innovation ROI: “Do the right projects, and do the projects right” Garry Clancy, Senior Vice President, Global Innovation & Commercialisation, PepsiCo   So what does that practically mean, and why is it important?  If you are a small company and you only launch one or two innovations a year, then you don’t really need a stage gate process.  Setting up an agile team and having regular check-ins with stakeholders will enable you to have the right level of input to avoid risks and optimise your ideas. You can still use the research tools I will describe below to improve your ROI, but you won’t need a stage gate process with the same level of formality and oversight as a larger organisation.   However, if your company is launching multiple innovations each year – potentially across different divisions or regions, then it becomes more important to have a standardised system for evaluating innovation and comparing innovations against each other.  Decisions need to be made to prioritise resources and ensure that the right ideas are being worked on (those with the highest chance of a strong ROI), and that those ideas are as good as they […]

FIND OUT MORE

Since the beginning of market research in the early 1900’s, companies have been trying to understand the needs of their customers, find ways of improving their products, and validate new ideas before spending large amounts of money developing them.

FIND OUT MORE

As briefs go, it’s not often you get asked by a leading platform to explore what makes their content, and how people engage with it, unique. Yet, this is the challenge Pinterest and other content platforms face to keep Advertisers engaged and to differentiate themselves in an industry where ‘trends’ are the commodity.

FIND OUT MORE
popup background

Non-Alcoholic Beverages Predictions Report

In a fast-changing marketplace, how do you understand the future growth opportunities of your category?

Download Report >
x popup background