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FAQ’s

FAQ’s
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APPROACH & METHODOLOGY

Who are Black Swan Data’s competitors?

We see ourselves at the forefront of a new research-technology market that uses Big Data and applied data science to unlock rich consumer insight and accurate trend predictions from digitally generated consumer content. Given we are one of the only providers of this type of capability, we compete against many different types of companies - all of which don't do exactly what we do or as fast as we can do it, but offer services that solve a similar use case for our clients.

What is Social Prediction?

Social Prediction uses AI and data science to go beyond monitoring what’s currently being talked about by consumers to accurately predict what will be most important to them in the future. We achieve this by building consumer defined category datasets from the ‘bottom-up’ and apply predictive models which can identify new and emerging trends 6+ months earlier than any other trend methodology.

Does your approach replace traditional research methods?

Our methodologies surface insight from ‘actual’, unprompted consumer behaviour via Social data. Our proprietary AI and algorithms use this data to identify and rank each and every trend in your category based on its future predicted value. This is how we scientifically distinguish between a fad and a trend, making it easier to determine when and how to act. Traditional research has both its advantages and disadvantages, but by asking consumers direct questions which are pre-emptive by design, you leave yourself open to blindspots.

What sectors do you operate in?

We focus on the Consumer Goods, Quick Service Restaurant and Travel sectors but our tools and processes have the potential to be applied to any sector. Put simply, if consumers are talking about a topic online, then we can analyse that conversation for business intelligence.

How are you different from social listening?

Social listening monitors what is currently happening in digital conversations about pre-determined subjects. We go beyond simply monitoring what you already know. We build consumer defined category datasets that allow us to surface and identify emerging and unknown trends that you otherwise wouldn’t know about. Our TPV algorithm scientifically ranks each trend by its future importance to the category, enabling you to identify white space opportunities 6+ months earlier than any social listening tool is capable of.

Which Consumer Goods categories do you cover?

We can potentially work in any category, so if your category isn’t listed here, fear not. Get in touch and we’ll see how we can help. Our expertise: Packaged Food; Non-Alcoholic Beverages; Alcoholic Beverages; Skincare; Cosmetics and Household.
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The biggest and boldest are sometimes overshadowed by the everyday delicate changes which make our busy lives that little bit easier. Black Swan made an early January pilgrimage to Las Vegas for the annual CES conference where 750,000 people packed casinos and conference centres hoping to glimpse the latest breakthroughs in everything from AI, VR and gaming to mobility and quantum computing. There’s even the odd potato thrown in for good measure (more on that later). CES is vast, with 4,500 exhibitors, from giants like Google and IBM to smaller companies looking to make a big impact. The Black Swan team spent 4 days and 60,000 steps with our partners at Twitter following our mission to help companies fuel their innovation pipelines and marketing strategy with AI-driven trend prediction. Our focus was meeting the companies who might not immediately spring to mind when you envisage high tech innovation. But increasingly the leaders in consumer goods – companies like P&G, L’Oreal and Reckitt Benckiser are flocking to CES to demonstrate cutting-edge developments in everyday products. It’s not all about the robots…but let’s think about them first. For the audience of geeky technology devotees, the biggest draw are the boldest pieces of technology. Forpheus the AI driven table tennis coach which uses emotional intelligence to adapt its playing style when you get tired or frustrated, sat alongside virtual reality receptionists who can interact with customers and answer common questions, learning from their answers. Turn a corner and you enter another world again. Agri-tech behemoths like John Deere are combining drones with AI to create ‘precision agriculture’ which sustainably delivers crop fertilisation. There aren’t many places in the world where you see elderly Texan farmers mingling with smartphone wielding tech vloggers. We lingered briefly with the robots and racing cars before heading off to see the innovation which really matters to us, our clients and most importantly the consumers who are busy embracing the tortuous combination of ‘dry Jan’ and Veganuary. From beauty tech to sustainable snacking the trends being touted by some of our supermarket and pharmacy favourites focused on simplifying our busy lives; offering us healthier and more sustainable choices. P&G focused on their commitment to ‘Lean Innovation’ – singing about how they enlist experts from Silicon Valley to start smaller innovation teams who have produced 180 new concepts so far. They used CES as a platform to launch the Oral-B iO which uses AI to track user’s brushing techniques and help them optimise for better oral health. L’Oreal stretched the boundaries further with the announcement of Perso […]

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