Please rotate your screen

FAQ’s

FAQ’s
Filter by:

APPROACH & METHODOLOGY

Who are Black Swan Data’s competitors?

We see ourselves at the forefront of a new research-technology market that uses Big Data and applied data science to unlock rich consumer insight and accurate trend predictions from digitally generated consumer content. Given we are one of the only providers of this type of capability, we compete against many different types of companies - all of which don't do exactly what we do or as fast as we can do it, but offer services that solve a similar use case for our clients.

What is Social Prediction™?

Social Prediction uses AI and data science to go beyond monitoring what’s currently being talked about by consumers to accurately predict what will be most important to them in the future. We achieve this by building consumer defined category datasets from the ‘bottom-up’ and apply predictive models which can identify new and emerging trends 6+ months earlier than any other trend methodology.

Does your approach replace traditional research methods?

Our methodologies surface insight from ‘actual’, unprompted consumer behavior via Social data. Our proprietary AI and algorithms use this data to identify and rank each and every trend in your category based on its future predicted value. This is how we scientifically distinguish between a fad and a trend, making it easier to determine when and how to act. Traditional research has both its advantages and disadvantages, but by asking consumers direct questions which are pre-emptive by design, you leave yourself open to blindspots.

What sectors do you operate in?

We focus on the Consumer Goods, Quick Service Restaurant and Travel sectors but our tools and processes have the potential to be applied to any sector. Put simply, if consumers are talking about a topic online, then we can analyze that conversation for business intelligence.

How are you different from social listening?

Social listening monitors what is currently happening in digital conversations about pre-determined subjects. We go beyond simply monitoring what you already know. We build consumer defined category datasets that allow us to surface and identify emerging and unknown trends that you otherwise wouldn’t know about. Our TPV algorithm scientifically ranks each trend by its future importance to the category, enabling you to identify white space opportunities 6+ months earlier than any social listening tool is capable of.

Which Consumer Goods categories do you cover?

We can potentially work in any category, so if your category isn’t listed here, fear not. Get in touch and we’ll see how we can help. Our expertise: Packaged Food; Non-Alcoholic Beverages; Alcoholic Beverages; Skincare; Cosmetics and Household.
NEXT TOPIC
#69
#822
#325
#3147

Your question not here?

Get in touch


Thanks

We’ll be in touch soon. Until then, here’s some reading to whet your appetite.

Read about Social Prediction and how we can help you make important marketing decisions, in Hugo’s article in Marketing Week. In this article Hugo explores what we mean by ‘Social Prediction’, its full scope, and how PepsiCo has already put it to good use with some recent product launches. “Social media and artificial intelligence now allow brands not just to listen to what consumers are saying about products, but to predict new trends and determine which ones matter.” We also hear from Tim Warner (vice-president of insights and analytics at PepsiCo) who explains why our tools have been so useful, calling them a “robust, always-on trend detection engine”. To read the rest of the article on the Marketing Week website please click here. To find out more about Trendscope and Social Prediction, get in touch at hello@blackswan.com

FIND OUT MORE

Read about how PepsiCo have used our Social Prediction capabilities to not only decide the flavors of their new crisps, but also to inform their marketing decisions too. In this article, published on The Drum in April, Rebecca Stewart explores Black Swan’s relationship with PepsiCo and plans to scale up our product development relationship into other areas of their business, such as Sales and Marketing. With quotes from James Howarth, PepsiCo’s strategic insights director, the article also details how our technology has been put to use elsewhere and how Trendscope can drive change in the future. To read the piece in full on the Drum website click here. To find out more about Trendscope and Social Prediction, get in touch at hello@blackswan.com

FIND OUT MORE

Can you use data science to figure out the best day to go Christmas shopping? Our Data Science Director put this to the test. Find out his predictions.

FIND OUT MORE