Please rotate your screen

Blog

#9278

Why Pride 2020 must stand together with Black Lives Matter

Pride month looks a little different this year doesn’t it? The murder of George Floyd and the Black Lives Matter protests that have followed have highlighted some truths for our LGBTQ+ community, with one being that in many places, Pride is no longer about the people who started it. When we think of the work of activists such as Marsha P. Johnson (American gay liberation activist and drag queen) and Silvia Rivera (Latina American gay liberation and transgender rights activist), and their leadership roles in the Stonewall Riots, we realise that our Black LGBTQ+ community was at the very heart of the Gay Liberation Movement, and that the fight they fought paved the way for all of us to have the rights we enjoy today. Marsha P Johnson: ‘America’s first transgender statue’ will …Marsha P. Johnson and Sylvia Rivera in 1973 As an out and active member of the LGBTQ+ community, I have realised how important it is that we educate ourselves and speak out on matters such as the Black Lives Matter movement too. It seems beyond hypocritical to enjoy the freedom many of us now have, without giving something back to the people who started it. In 2018, Stonewall revealed that 51% of BAME LGBTQ+ people reported having experienced racism in the LGBTQ+ community. This number rises to 61% for black LGBTQ+ people. Sadly, when these individuals speak up about their experiences, they say they are often met with doubts, challenges and defensiveness. It cannot always be their responsibility to educate others (including their white LGBTQ+ friends). Therefore, it is important that allies educate themselves, by doing research and listening to BAME LGBTQ+ voices whenever possible. When someone tries to explain why something is racist, it’s crucial not to become defensive – it’s crucial that we own our mistakes, biases and privileges, and believe someone when they explain how something impacts them. I am glad to see more research being done into the specific experiences of LGBTQ+ communities, but we can’t eradicate anti-LGBTQ+ attitudes in any meaningful way if we don’t at the same time work to tackle both the racism and sexism that continues to exist. To make real change for LGBTQ+ women and men, as a community, we need to challenge homophobia, biphobia, transphobia, sexism, and racism all at the same time. It is a big issue, but one that’s gaining traction. As we ALL become more visible, we become more powerful, and this year’s Pride is a perfect opportunity to lift the voices of black members of the LGBTQ+ community who are […]

READ ON

8 Years of Trends in 8 Weeks with Mondelez SnackFutures

What a long time eight weeks can be. It’s enough time to lose a stone in weight on the NHS weight loss plan… impressive changes, but they pale in comparison to the changes we’ve seen since we started our Covid-19 webinar series. Consumer conversations, behaviours and trends are shifting so quickly that eight weeks has felt more like eight years. Learn more about our conversation with Mondelez and their perspective on the current climate.


READ ON...

Navigating the Storm with Colgate-Palmolive’s Cherie Leonard

A week may be a long time in politics, but a fortnight can feel like a lifetime in lockdown. Based on our fortnightly COVID-19 reports, which cover both broad societal and category specific topics, it seems that two weeks is the cycle time for change. In this, our third fortnightly webinar, the overriding observation is how consumers are changing from thinking about life after the virus, to finding ways to adapt and live through it.


READ ON...

Navigating the Storm | Diverging Behaviors in Personal Care

The Personal Care category has arguably undergone some of the most significant changes throughout the pandemic, with consumer needs and behaviors diverging, having implications on the trends that are likely to disrupt the category, at least in the short to medium term. Discover the impact in this blog.


READ ON...

Navigating the Storm | Debunking the ‘New Normal’

In our latest webinar, we set out to debunk the ‘new normal’. Five weeks into lockdown, we wanted to explore what has really changed? How much have we moved on, not from pre-Covid-19, which seems like another world (remember how we used to meet in person back then?) but from lockdown week two? And what will be the changes that stick? It’s hard to make predictions in times of rapid change, but our speakers gave us some great steers as to how to cut through the noise and start to understand the trends that may have traction in the future.


READ ON...

Navigating the Storm | Shifting Emotional & Functional Drivers in Skincare

Skin. It’s our largest organ and plays a vital role in protecting us from outside infection and disease. It’s no surprise that COVID-19 has contributed to an uptick in conversation around skincare (+141% over the past 4 weeks). It’s a multi-faceted conversation that points to a number of direct (hygienic) and indirect (Zoom vanity) implications.


READ ON...

COVID-19 | Taking the Pulse of the nation

At Black Swan we set ourselves a simple, but ambitious goal: to ensure our clients never miss a trend. But how can you do this outside of a specific category, to understand bigger trends that go beyond just a single product group? Step forward our new COVID-19 Pulse reports.


READ ON...