What a long time eight weeks can be. It’s enough time to lose a stone in weight on the NHS weight loss plan… impressive changes, but they pale in comparison to the changes we’ve seen since we started our Covid-19 webinar series. Consumer conversations, behaviours and trends are shifting so quickly that eight weeks has felt more like eight years. Learn more about our conversation with Mondelez and their perspective on the current climate.
A week may be a long time in politics, but a fortnight can feel like a lifetime in lockdown. Based on our fortnightly COVID-19 reports, which cover both broad societal and category specific topics, it seems that two weeks is the cycle time for change. In this, our third fortnightly webinar, the overriding observation is how consumers are changing from thinking about life after the virus, to finding ways to adapt and live through it.
The Personal Care category has arguably undergone some of the most significant changes throughout the pandemic, with consumer needs and behaviors diverging, having implications on the trends that are likely to disrupt the category, at least in the short to medium term. Discover the impact in this blog.
In our latest webinar, we set out to debunk the ‘new normal’. Five weeks into lockdown, we wanted to explore what has really changed? How much have we moved on, not from pre-Covid-19, which seems like another world (remember how we used to meet in person back then?) but from lockdown week two? And what will be the changes that stick? It’s hard to make predictions in times of rapid change, but our speakers gave us some great steers as to how to cut through the noise and start to understand the trends that may have traction in the future.
Skin. It’s our largest organ and plays a vital role in protecting us from outside infection and disease. It’s no surprise that COVID-19 has contributed to an uptick in conversation around skincare (+141% over the past 4 weeks). It’s a multi-faceted conversation that points to a number of direct (hygienic) and indirect (Zoom vanity) implications.
At Black Swan we set ourselves a simple, but ambitious goal: to ensure our clients never miss a trend. But how can you do this outside of a specific category, to understand bigger trends that go beyond just a single product group? Step forward our new COVID-19 Pulse reports.
Few industries have been as affected by the COVID-19 pandemic as Travel and Aviation. For the past few weeks we’ve been supporting our aviation partners with insight drawn from naturally surfaced passenger conversations and while the picture wasn’t great, it didn’t read like the extinction level event many of us feared it could be. Read on to see what we’ve discovered.
