Blog

Context is King. In all research, no matter what technique you are using, surveys, focus groups, online communities, social data analysis, or Big Data science work, establishing context is a critical task.

Are you still waiting until products show up on the shelf to understand the market and take action? ‘Chief Forecaster’, Stephan Gans, from PepsiCo explains how that was the industry norm until recently.

Hello, We recently removed the Fethr logo from our website and we’ve had a number of enquiries regarding our Aviation business so I wanted to provide a quick explanation.

What a long time eight weeks can be. It’s enough time to lose a stone in weight on the NHS weight loss plan… impressive changes, but they pale in comparison to the changes we’ve seen since we started our Covid-19 webinar series. Consumer conversations, behaviours and trends are shifting so quickly that eight weeks has felt more like eight years. Learn more about our conversation with Mondelez and their perspective on the current climate.

A week may be a long time in politics, but a fortnight can feel like a lifetime in lockdown. Based on our fortnightly COVID-19 reports, which cover both broad societal and category specific topics, it seems that two weeks is the cycle time for change. In this, our third fortnightly webinar, the overriding observation is how consumers are changing from thinking about life after the virus, to finding ways to adapt and live through it.

The Personal Care category has arguably undergone some of the most significant changes throughout the pandemic, with consumer needs and behaviors diverging, having implications on the trends that are likely to disrupt the category, at least in the short to medium term. Discover the impact in this blog.