To all our Swans, Customers and Friends, Like everyone, I’m deeply saddened and concerned by the ongoing crisis in Ukraine. One of Black Swan’s core values is that we believe in leaving the world in a better place than we found it. In times like these it can be difficult to know how to help, but I’m a firm believer that many small actions can add up to make a big difference.
Many large CPG firms are struggling to innovate fast enough, and this is leading some to experiment with different business models and different ways to get things through their large systems. The cry of ‘be Agile!’ can be heard in many corporate offices, and with this push to be more agile it could be easy to think that stage gate processes should be abolished altogether.
Covid is creating new opportunities in Skincare. Are you ready?
Context is King. In all research, no matter what technique you are using, surveys, focus groups, online communities, social data analysis, or Big Data science work, establishing context is a critical task.
Are you still waiting until products show up on the shelf to understand the market and take action? ‘Chief Forecaster’, Stephan Gans, from PepsiCo explains how that was the industry norm until recently.
Hello, We recently removed the Fethr logo from our website and we’ve had a number of enquiries regarding our Aviation business so I wanted to provide a quick explanation.
What a long time eight weeks can be. It’s enough time to lose a stone in weight on the NHS weight loss plan… impressive changes, but they pale in comparison to the changes we’ve seen since we started our Covid-19 webinar series. Consumer conversations, behaviours and trends are shifting so quickly that eight weeks has felt more like eight years. Learn more about our conversation with Mondelez and their perspective on the current climate.
