Kombucha tea anyone? Or maybe a turmeric shot? An increasing number of consumers are taking a proactive approach to their health and wellbeing, but not necessarily in the traditional formats we have become used to.
Covid is creating new opportunities in Skincare. Are you ready?
Foresight pioneers. Recently, we were lucky enough to host an exceptionally insightful event where we brought together a group of 25 senior leaders from the CPG industry who shared their experiences, best practises and learnings in the field of progressive consumer insights and marketing.
What are large CPG brands doing to differentiate their consumer intelligence so they can innovate more effectively?
Anti-inflammatory foods are growing in popularity. We look at what’s driving this trend and how it’s linked with another key macro trend that’s sweeping across the Western world – the Korean culture wave.
We’re still Black Swan Data. But now our modern new identity and dynamic website truly reflects our core values of being fast, accurate, tech-first and data-driven. Discover the story behind our brand.
Read about Social Prediction and how we can help you make important marketing decisions, in Hugo’s article in Marketing Week. In this article Hugo explores what we mean by ‘Social Prediction’, its full scope, and how PepsiCo has already put it to good use with some recent product launches. “Social media and artificial intelligence now allow brands not just to listen to what consumers are saying about products, but to predict new trends and determine which ones matter.” We also hear from Tim Warner (vice-president of insights and analytics at PepsiCo) who explains why our tools have been so useful, calling them a “robust, always-on trend detection engine”. To read the rest of the article on the Marketing Week website please click here. To find out more about Trendscope and Social Prediction, get in touch at hello@blackswan.com
Unearth the emerging trends
that matter
