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What are large CPG brands doing to differentiate their consumer intelligence so they can innovate more effectively?

Anti-inflammatory foods are growing in popularity. We look at what’s driving this trend and how it’s linked with another key macro trend that’s sweeping across the Western world – the Korean culture wave.

We’re still Black Swan Data. But now our modern new identity and dynamic website truly reflects our core values of being fast, accurate, tech-first and data-driven. Discover the story behind our brand.

Read about Social Prediction and how we can help you make important marketing decisions, in Hugo’s article in Marketing Week. In this article Hugo explores what we mean by ‘Social Prediction’, its full scope, and how PepsiCo has already put it to good use with some recent product launches. “Social media and artificial intelligence now allow brands not just to listen to what consumers are saying about products, but to predict new trends and determine which ones matter.” We also hear from Tim Warner (vice-president of insights and analytics at PepsiCo) who explains why our tools have been so useful, calling them a “robust, always-on trend detection engine”. To read the rest of the article on the Marketing Week website please click here. To find out more about Trendscope and Social Prediction, get in touch at hello@blackswan.com

Read about how PepsiCo have used our Social Prediction capabilities to not only decide the flavours of their new crisps, but also to inform their marketing decisions too. In this article, published on The Drum in April, Rebecca Stewart explores Black Swan’s relationship with PepsiCo and plans to scale up our product development relationship into other areas of their business, such as Sales and Marketing. With quotes from James Howarth, PepsiCo’s strategic insights director, the article also details how our technology has been put to use elsewhere and how Trendscope can drive change in the future. To read the piece in full on the Drum website click here. To find out more about Trendscope and Social Prediction, get in touch at hello@blackswan.com

Data can unearth real insights that help brands connect more meaningfully with their audience. The #TodayList campaign we created for Quaker Canada is a great example.