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#9278

Pet Care Evolved: What’s Coming?

If you don’t look after a pet, you likely know someone who does. With many of us spending the majority of our time staying at home due to the pandemic, pet ownership has skyrocketed, with more and more households adding these lovely new members.

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How we predicted Alcohol trends for Twitter

What can millions of conversations tell us about the future of booze? That was Twitter’s brief when they asked Black Swan to create a 2022 Birdseye Emerging Trends report. If you haven’t seen it yet, you’re missing out! You can find a short summary about it HERE.


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Faster, Leaner, More Predictive: A Modern Innovation Stage-Gate Process

Many large CPG firms are struggling to innovate fast enough, and this is leading some to experiment with different business models and different ways to get things through their large systems. The cry of ‘be Agile!’ can be heard in many corporate offices, and with this push to be more agile it could be easy to think that stage gate processes should be abolished altogether.   


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Is it the beginning of the end of Primary Research?

Since the beginning of market research in the early 1900’s, companies have been trying to understand the needs of their customers, find ways of improving their products, and validate new ideas before spending large amounts of money developing them.


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The Anatomy of a Pinterest Trend

As briefs go, it’s not often you get asked by a leading platform to explore what makes their content, and how people engage with it, unique. Yet, this is the challenge Pinterest and other content platforms face to keep Advertisers engaged and to differentiate themselves in an industry where ‘trends’ are the commodity.


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Non-Alcoholic Beverages

3 Trend Predictions for Non-Alcoholic Beverages

Consumers’ non-alcoholic beverage choices and preferences are evolving. 2020 was ripe for embracing the low- and no-alcohol trends, and consumers’ thirst for non-alcoholic beverages have continued to increase with attitudes towards moderation and balance becoming salient. Using our US Non-Alcoholic Beverages dataset, we’ve taken a deep dive into three major shifts that are occurring within the category; Breaking Monotony, Enhance The Natural and Functional Health.


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Home Care

Shifting Consumer Habits in Cleaning & Home Care

Covid has undoubtedly shifted consumer’s cleaning habits and priorities. Although many of us are slowly easing out of the pandemic, and may feel ‘normality’ returning, the last 18 months has permanently elevated the importance of hygiene in the home, and consequently, purchasing behaviour.


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