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#9278

Faster, Leaner, More Predictive: A Modern Innovation Stage-Gate Process

Many large CPG firms are struggling to innovate fast enough, and this is leading some to experiment with different business models and different ways to get things through their large systems. The cry of ‘be Agile!’ can be heard in many corporate offices, and with this push to be more agile it could be easy to think that stage gate processes should be abolished altogether.   

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The Anatomy of a Pinterest Trend

As briefs go, it’s not often you get asked by a leading platform to explore what makes their content, and how people engage with it, unique. Yet, this is the challenge Pinterest and other content platforms face to keep Advertisers engaged and to differentiate themselves in an industry where ‘trends’ are the commodity.


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Non-Alcoholic Beverages

3 Trend Predictions for Non-Alcoholic Beverages

Consumers’ non-alcoholic beverage choices and preferences are evolving. 2020 was ripe for embracing the low- and no-alcohol trends, and consumers’ thirst for non-alcoholic beverages have continued to increase with attitudes towards moderation and balance becoming salient. Using our US Non-Alcoholic Beverages dataset, we’ve taken a deep dive into three major shifts that are occurring within the category; Breaking Monotony, Enhance The Natural and Functional Health.


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Trends that are eating up the snacking world

Customers are changing the way they’re viewing and consuming snacks. We’ve not only seen a long-term increase in snacking itself but also a shift in the reasons behind why shoppers are grabbing a bite or beverage.


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