Blog

Kombucha tea anyone? Or maybe a turmeric shot? An increasing number of consumers are taking a proactive approach to their health and wellbeing, but not necessarily in the traditional formats we have become used to.

Covid is creating new opportunities in Skincare. Are you ready?  

Foresight pioneers. Recently, we were lucky enough to host an exceptionally insightful event where we brought together a group of 25 senior leaders from the CPG industry who shared their experiences, best practises and learnings in the field of progressive consumer insights and marketing.

Are you still waiting until products show up on the shelf to understand the market and take action? ‘Chief Forecaster’, Stephan Gans, from PepsiCo explains how that was the industry norm until recently.

Korean Culture has become a bit of a buzz term in recent years with Westerners increasingly fascinated by Hallyu. Here we look at how this macro trend started and why today’s FMCGs can’t afford to overlook it.

Centella Asiatica is a popular skincare ingredient that’s emerged from the Korean Beauty trend. Find out more about what it is, what benefits it brings and why it’s such a big ingredient right now.