As briefs go, it’s not often you get asked by a leading platform to explore what makes their content, and how people engage with it, unique. Yet, this is the challenge Pinterest and other content platforms face to keep Advertisers engaged and to differentiate themselves in an industry where ‘trends’ are the commodity.
Consumers’ non-alcoholic beverage choices and preferences are evolving. 2020 was ripe for embracing the low- and no-alcohol trends, and consumers’ thirst for non-alcoholic beverages have continued to increase with attitudes towards moderation and balance becoming salient. Using our US Non-Alcoholic Beverages dataset, we’ve taken a deep dive into three major shifts that are occurring within the category; Breaking Monotony, Enhance The Natural and Functional Health.
Customers are changing the way they’re viewing and consuming snacks. We’ve not only seen a long-term increase in snacking itself but also a shift in the reasons behind why shoppers are grabbing a bite or beverage.
The Vitamins, Minerals and Supplements category has never been healthier. Fuelled by Covid, the category’s heartland of immunity and prevention has seen a huge resurgence amongst both core and new consumers over the last 18 months.
Kombucha tea anyone? Or maybe a turmeric shot? An increasing number of consumers are taking a proactive approach to their health and wellbeing, but not necessarily in the traditional formats we have become used to.
Covid is creating new opportunities in Skincare. Are you ready?
Foresight pioneers. Recently, we were lucky enough to host an exceptionally insightful event where we brought together a group of 25 senior leaders from the CPG industry who shared their experiences, best practises and learnings in the field of progressive consumer insights and marketing.
In a fast-changing marketplace, how do you understand the future growth opportunities of your category?
Download Report >
