Korean Culture has become a bit of a buzz term in recent years with Westerners increasingly fascinated by Hallyu. Here we look at how this macro trend started and why today’s FMCGs can’t afford to overlook it.
Centella Asiatica is a popular skincare ingredient that’s emerged from the Korean Beauty trend. Find out more about what it is, what benefits it brings and why it’s such a big ingredient right now.
Anti-inflammatory foods are growing in popularity. We look at what’s driving this trend and how it’s linked with another key macro trend that’s sweeping across the Western world – the Korean culture wave.
In 2018 Korean soju maker Jinro was ranked as the top-selling spirit brand in the world by volume for the second time in a row. Here we look at what soju is and why westerners are getting a taste for it.
With consumer voices becoming louder and reviews more powerful, has innovation for global brands become stifled? Discover how and why a new approach is needed.
At Cannes Lions 2017, the role of women in industry was the hot topic. We analysed the Twitter conversations surrounding the festival to discover who had the biggest influence.
Describing how we live today to someone 100 years ago, is like describing the taste of a banana to someone who’s never tasted one. Today brands play catch-up with consumers, but what comes next?
