Blog

What can we learn from PepsiCo’s ‘Chief Forecaster’?
Are you still waiting until products show up on the shelf to understand the market and take action? ‘Chief Forecaster’, Stephan Gans, from PepsiCo explains how that was the industry norm until recently.
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How Data Science and Behavioural Economics are changing the research world
Stop asking questions and start getting answers
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What’s for dinner tonight? Our trend predictions in Foods and Meals
What’s for dinner tonight? Tomorrow? In 2021 and beyond? Our Foods and Meals trend predictions will tell you.
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Korean Beauty: Spotlight on Centella Asiatica
Centella Asiatica is a popular skincare ingredient that’s emerged from the Korean Beauty trend. Find out more about what it is, what benefits it brings and why it’s such a big ingredient right now.
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Trendscope™ 3.0: Introducing Dynamic Trend Clustering
We’ve recently launched a new version of our proprietary trend prediction tool. Discover all about the benefits of our new Beta feature Dynamic Trend Clusters with Trendscope 3.0.
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How we adapted our datasets to Turkish and Russian
Trends aren’t just growing across different categories, but different countries too. And that poses a challenge when it comes to updating our datasets in different languages. Read on to discover our approach.
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