If you don’t look after a pet, you likely know someone who does. With many of us spending the majority of our time staying at home due to the pandemic, pet ownership has skyrocketed, with more and more households adding these lovely new members.
What can millions of conversations tell us about the future of booze? That was Twitter’s brief when they asked Black Swan to create a 2022 Birdseye Emerging Trends report. If you haven’t seen it yet, you’re missing out! You can find a short summary about it HERE.
Since the beginning of market research in the early 1900’s, companies have been trying to understand the needs of their customers, find ways of improving their products, and validate new ideas before spending large amounts of money developing them.
As briefs go, it’s not often you get asked by a leading platform to explore what makes their content, and how people engage with it, unique. Yet, this is the challenge Pinterest and other content platforms face to keep Advertisers engaged and to differentiate themselves in an industry where ‘trends’ are the commodity.
Covid is creating new opportunities in Skincare. Are you ready?
Foresight pioneers. Recently, we were lucky enough to host an exceptionally insightful event where we brought together a group of 25 senior leaders from the CPG industry who shared their experiences, best practises and learnings in the field of progressive consumer insights and marketing.
Are you still waiting until products show up on the shelf to understand the market and take action? ‘Chief Forecaster’, Stephan Gans, from PepsiCo explains how that was the industry norm until recently.
