Are you still waiting until products show up on the shelf to understand the market and take action? ‘Chief Forecaster’, Stephan Gans, from PepsiCo explains how that was the industry norm until recently.
Stop asking questions and start getting answers
What’s for dinner tonight? Tomorrow? In 2021 and beyond? Our Foods and Meals trend predictions will tell you.
Centella Asiatica is a popular skincare ingredient that’s emerged from the Korean Beauty trend. Find out more about what it is, what benefits it brings and why it’s such a big ingredient right now.
We’ve recently launched a new version of our proprietary trend prediction tool. Discover all about the benefits of our new Beta feature Dynamic Trend Clusters with Trendscope 3.0.
Trends aren’t just growing across different categories, but different countries too. And that poses a challenge when it comes to updating our datasets in different languages. Read on to discover our approach.
Summer has finally arrived and the smell of BBQs fills the air. It got us thinking about the time when we predicted a bonanza BBQ weekend for UK retailer, Tesco. Have a read to see the insight.
