Blog

What are large CPG brands doing to differentiate their consumer intelligence so they can innovate more effectively?

Are you still waiting until products show up on the shelf to understand the market and take action? ‘Chief Forecaster’, Stephan Gans, from PepsiCo explains how that was the industry norm until recently.

Stop asking questions and start getting answers

Lipstick out, moisturiser in Back in August, the famous ‘lipstick index’, a phrase coined by Leonard Lauder signifying the resilience of cosmetics during times of economic turmoil due to consumers turning to makeup as an affordable indulgence, was substituted by the ‘moisturising index’.

What’s for dinner tonight? Tomorrow? In 2021 and beyond? Our Foods and Meals trend predictions will tell you.

Korean Culture has become a bit of a buzz term in recent years with Westerners increasingly fascinated by Hallyu. Here we look at how this macro trend started and why today’s FMCGs can’t afford to overlook it.