Korean Culture has become a bit of a buzz term in recent years with Westerners increasingly fascinated by Hallyu. Here we look at how this macro trend started and why today’s FMCGs can’t afford to overlook it.
Centella Asiatica is a popular skincare ingredient that’s emerged from the Korean Beauty trend. Find out more about what it is, what benefits it brings and why it’s such a big ingredient right now.
Anti-inflammatory foods are growing in popularity. We look at what’s driving this trend and how it’s linked with another key macro trend that’s sweeping across the Western world – the Korean culture wave.
In 2018 Korean soju maker Jinro was ranked as the top-selling spirit brand in the world by volume for the second time in a row. Here we look at what soju is and why westerners are getting a taste for it.
We’re still Black Swan Data. But now our modern new identity and dynamic website truly reflects our core values of being fast, accurate, tech-first and data-driven. Discover the story behind our brand.
Summer has finally arrived and the smell of BBQs fills the air. It got us thinking about the time when we predicted a bonanza BBQ weekend for UK retailer, Tesco. Have a read to see the insight.
Read about Social Prediction and how we can help you make important marketing decisions, in Hugo’s article in Marketing Week. In this article Hugo explores what we mean by ‘Social Prediction’, its full scope, and how PepsiCo has already put it to good use with some recent product launches. “Social media and artificial intelligence now allow brands not just to listen to what consumers are saying about products, but to predict new trends and determine which ones matter.” We also hear from Tim Warner (vice-president of insights and analytics at PepsiCo) who explains why our tools have been so useful, calling them a “robust, always-on trend detection engine”. To read the rest of the article on the Marketing Week website please click here. To find out more about Trendscope and Social Prediction, get in touch at hello@blackswan.com
