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The rise of the anti-inflammatory trend

Anti-inflammatory foods are growing in popularity. We look at what’s driving this trend and how it’s linked with another key macro trend that’s sweeping across the Western world – the Korean culture wave.


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The story behind our new bold brand

We’re still Black Swan Data. But now our modern new identity and dynamic website truly reflects our core values of being fast, accurate, tech-first and data-driven. Discover the story behind our brand.


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Social Prediction: The evolution of social listening

Read about Social Prediction and how we can help you make important marketing decisions, in Hugo’s article in Marketing Week. In this article Hugo explores what we mean by ‘Social Prediction’, its full scope, and how PepsiCo has already put it to good use with some recent product launches. “Social media and artificial intelligence now allow brands not just to listen to what consumers are saying about products, but to predict new trends and determine which ones matter.” We also hear from Tim Warner (vice-president of insights and analytics at PepsiCo) who explains why our tools have been so useful, calling them a “robust, always-on trend detection engine”. To read the rest of the article on the Marketing Week website please click here. To find out more about Trendscope and Social Prediction, get in touch at hello@blackswan.com


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