Bubbling up a sparkling new drinks brand for PepsiCo
Looking to define a new generation of products within the sparkling water space, PepsiCo needed key insights to drive this.
How Trendscope enabled our customer to optimise and dramatically improve the purchase intent of five new product concepts to generate $64m in forecast incremental sales.
With a growing demand for healthier drinks and snacks, PepsiCo needed to predict trends to help them move faster and smarter than their competitors.
As consumers seek new and exciting flavours, PepsiCo wanted to uncover themes and ingredients that would inform appealing innovations.
As tea brands struggled to keep up with the changing category, Lipton turned to our trend prediction analysis to uncover a new ingredient innovation within Iced Tea.