Last night, we were presented with Best Inflight Entertainment Innovation award for our work with LEVEL Airlines and our client IAG, at the annual awards ceremony in Long Beach, California. The accolade was received for Black Swan and IAG’s ground-breaking and innovative in-flight portal for the 2017 launch of LEVEL, IAG’s new long-haul airline brand.

Passengers can customise and manage their in-flight experience by connecting to LEVEL’s entertainment platform through a combination of a fully integrated seat-back portal and an app on their personal device.  The technology allows customers to seamlessly browse and purchase items whilst on-board, including the latest film, TV and music releases, as well as buying food & drink, duty-free goods and Wi-Fi packages. Through the use of advanced cryptology, secure payments can even be made whilst the aircraft is offline, enabling normal operation to continue if internet connectivity is not available. This innovative Pair and Pay functionality is unique to LEVEL, and the first in the airline industry.

In addition to offering passengers greater flexibility in how they spend their time in the air, it provides the carrier with an end-to-end view of passenger usage and behaviour through automated reports providing insights and metrics not possible before now. Over time this will be integrated with other data sources to further enhance the customers’ travel experience.

“We are absolutely delighted to have won this award with IAG,” said Steve King, our CEO, “Data-driven technologies are impacting almost every single industry and avionics is now on the cusp of transforming its interaction with passengers through connectivity. By offering a truly integrated experience from door to door, airlines can expand not only their relationships with customers, but also with commercial partners.”

The APEX awards are the pinnacle of recognition within the Avionics industry, and we are particularly pleased to have won as we were up against some very tough competition  – here is a full list of all the award winners. 

Read the official APEX press release about the awards here.

For further information, please contact Kevin at Black Swan on Kevin.pratt@blackswan.com

Lara is Communications Manager at Black Swan.