Welcome to the second issue of Jonty’s Zeitgeist. Take a moment out of your day to read about some interesting innovations and trends that made headlines this week.
UNILEVER AND FERRERO LAUNCHING KINDER ICE CREAM RANGE
Magnum manufacturer Unilever is set to produce Kinder ice creams under, licence from Ferrero, in 2018. Unilever has been trusted to produce the ice cream to the same high standards that Kinder confectionary is known for.
The ice cream will be available sometime in 2018 in Austria, France, Germany and Switzerland – Unilever stated that “This collaboration combines Ferrero’s sense of innovation and creativity with the deep knowledge of the market and Unilever’s great expertise in the ice category”. Ferrero has been full of praise for the collaboration, calling it an “important step to consolidate our competitive position in the chocolate and candy market. To take full advantage of this new step, we have sought out Unilever’s support and expertise.”
To read more about this story please click here.
ARGENTINA’S MEATLESS MONDAYS
Argentina is home to 5% of the global herd population and was touted for years as the world’s biggest consumers of cattle. Uruguay took over this title in 2010, and since then, the government has been working at reducing the country’s consumption of meat further.
The government has been supported in this endevour by The Casa Rosada, Argentina’s Presidential Palace, which has introduced Meatless Mondays. On Mondays, staff will now only have plant-based options to choose from, with meat being completely removed from the menu.
The Meatless Mondays initiative is an effort to promote and support healthy eating and curb the high obesity rates in the country where 29.4% of adults in Argentina were obese in 2008. Even with this new effort, Argentina still consumes twice the daily recommended consumption of beef.
Read more about Meatless Mondays here.
YOUNG PEOPLE WASTE MORE THAN OVER 65s
A study has shown that Millennials, born in the 80s and 90s, waste nearly 50% more food than people over 65 even though millennials are generally more environmentally-minded. Complicated and busy lifestyles are preventing millennials from fulfilling their good intentions!
Anti-waste charity Wrap told The Times “Young people moving away from home to study not only need to learn new skills around provisioning and cooking for themselves, but also may face practical barriers such as a lack of storage space in freezers and fridges in multi-person households”
Wrap has planned a social media campaign throughout November to educate millennials in making better decisions about how much food they need to buy, and how efficient storage can make food last longer.
Want to know more about food waste? Click here.
PLANT BASED FOOD & DRINK SAW CONTINUED GROWTH IN 2017
Mintel identified this trend in their 2017 Global Food & Drink Trend predictions and it became one of their ‘fastest developing’ predictions of 2017. This was due to consumers and companies being more invested in nutrition and flavours that are available when using fruits, vegetables, herbs, seeds and grains. The number of products that are suitable for vegetarians and vegans has also increased as the year has progressed, with the vegan label branded on nearly 5% of global food and drinks products launched this year.
Globally, there are even more consumers than last year choosing to get their protein from a non-animal source, with 34% of Thai consumers and 39% of Indonesian consumers eating more plants, grains and other non-animal sources of protein than last year.
To find out more about a plant based diet please click here.
REINVENTING THE HIRING PROCESS WITH A VIDEO GAME
Angela Antony, a former White House staffer, plans to disrupt the way employers look at their hiring process. Antony has always been interested in the employment process and wanted to improve upon generic hiring processes, especially since unhappy employees cost the US economy $450-$550bn a year in lost productivity.
So Angela has founded Scoutible, a start-up that uses a 20-minute video game to produce a quantitative assessment of the candidate’s suitability for the role they applied for. The game analyses the candidate’s attributes, such as problem-solving and risk aversion, by collecting millions of data points from their time playing the game.
Angela told Inc. in an interview “We want to place people in roles where they’ll not only outperform, but where they’ll also be the best culture fit and have the most rewarding long term experience.”
Read more about this topic here.
SCOTLAND CRACKS DOWN ON UNHEALTHY FOOD OFFERS
The Scottish government is looking to restrict the advertising and promotional offers for junk food, after the recent Scottish Health Survey found that the majority of Scots are overweight or obese. This national weight problem has the potential to cause increased strain on the NHS, with increased risks of diabetes, heart disease and cancer.
Cancer Research UK’s senior public affairs manager, Gregor McNie, stated “In tackling multi-buy offers on junk food, regulation will be crucial. Multi-buy offers on alcohol are already regulated in Scotland and the same thing must be done for junk food.”
Ideas on how to help crackdown on unhealthy food are open to public consultation until January.
Make sure you read the full article here.
THE GLASS ROOM
The Glass Room looks like a tech store with impressive new digital technology on show, such as tablets, fitness trackers and facial recognition software. However, it is actually a pop-up exhibition that this there to show you the hidden world of what happens to your online data. Running until 12th November 2017, there is a daily schedule of free events to sign up for. The Glass Room invites you in to discuss how your data is changing the personal, professional and social fabric of your life.
For more information and the Leicester Square address, please click here.
JONTY’S FACT OF THE WEEK
Norse Corp. is a global leader in live cyber-attack intelligence, helping companies protect themselves against online threats. Their website shows an interactive map depicting global cyber-attacks in real time.
USA and China are particularly active in this ‘cyber warfare’, with several attacks a second shown flying between the two!
Please click here to explore this fascinating visualisation.
Jonathan (Jonty) Ellis is an Insights and Innovation Associate at Black Swan Data. He creates the Zeitgeist document each week for the Insights and Innovation team, and now, for you – the internet!
That’s all for this week. To download this as a handy PDF please click here.
See you next week for more of Jonty’s Zeitgeist!