Ok, so this isn’t about data like our normal, amazing Black Swan blog posts– this is about data that matters to me. This data is all about research such as:

“Women whose mothers worked outside the home are more likely to have jobs themselves, are more likely to hold supervisory responsibility at those jobs and earn higher wages than women whose mothers stayed at home full time”.


Turning up to work covered in sick, or using a cervical smear letter as a fan in a meeting, post birth, because you feel you may pass out from the heat are not cool data analytical algorithms. However, I bet if someone did some clever data science into that type of situation we would have some pretty powerful stuff to share.

My initial idea for a blog was something to do with “How Can Peppa Pig be Proven in Data Terms to give Parents an Accurate Pinpoint of when Children are at that Awful Turning Point of “A Bit Tired” to “Full Blown Knackered and Evil”. Turns out no one has invested in this type of calculation. Fools! Plenty of people would pay good money for that (possibly more than a bottle of much needed Pinot Noir to get through bath time).

So, I am pretty pleased that as a full time working mum, the word on the street and the most up to date data is that full time employment for mums (as opposed to part time) has little or no effect on a teenager’s desire to smoke, their life satisfaction, self-esteem or intention to leave school at 16. There was me thinking everyone wanted to leave school at 16 to drink Diamond White and kiss the pretty boy behind the bins…no? Just me then. My mum worked part time so I blame her for the drunken Diamond White thingamabob – the data says so. (www.understandingsociety.ac.uk)

However, according to a recent article in The Guardian, women are set to earn equal pay to men in about 118 years and the UK is ranked 18th in the world in the WEF’s gender parity index, which – let’s be honest – isn’t great! It is also a fact that women’s pay still lags nearly a decade behind men’s, according to the World Economic Forum.

Even though it looks like it’s a good thing for society for us girls to go back to work (and maybe even be the breadwinner), it appears that our salaries don’t reflect that. If you go online, there are some gritty and beautiful images of female machinists from the Ford Dagenham plant who fought for equal pay in 1968 that give a voice to many women today – but it seems little has changed.

I am not a hardcore feminist and I am for all woman choosing their role in life. Have kids, don’t have kids (the latter is more appealing every day), stay at home, don’t stay at home, breast feed, don’t breast feed, get married, don’t get married, drink wine at bath time, don’t drink wine…….. ohhh hang on. If you don’t drink wine at bath time then I am afraid we have to have words! Whatever suits you is good with the world. But please, can the world give us girls a break and pay us what we deserve and stop judging full time working mums? The data is there to show it can help kids in the long run.

I am lucky enough to work for an amazing company that embraces women as equals, gives us time to breathe and celebrate who we are. I can go to my kids’ nursery shows and eat homemade cupcakes made by other people’s snotty kids without asking for time off. I can work from home when it suits to fit with family life, I can do conference calls in my PJs covered in baby vomit and surrounded by dirty nappies because I am too tired to clean, and that is all cool.  As a mum of two boys under 3 and a full time job as Business Director, I salute you Black Swan. No more data required!

Now to end on a data statistic: 26% of women fake orgasms every time they have sex. But that is a whole other story.

Rachel Grigg is our Business Director based out of the London Office. Rachel lives at home with her partner Jeff and two young boys, Fred and Ernie. She has over 12 years’ experience working in the digital and data space and looks after our larger Enterprise partners. She likes cooking, watching rubbish TV, eating cheese and having the odd glass of wine.