By 2018, over half of large organisations globally will compete using advanced analytics and proprietary algorithms, causing the disruption of entire industries (Gartner, 2016).
British Rowing represents all aspects of rowing – from the training and selection of rowers to represent Great Britain, up to and including the Olympic and Paralympic games, to developing the sport and growing participation across all forms of rowing in England.
If I remember rightly, we waited about 5 years for the year of the mobile, as if it were a fixed date in the calendar. Yet none of us remember waking up one day all “on-mobile” – because that’s not how it works!
Imagine travelling back in time a century or so and trying to explain how we live in 2015…I reckon it’s about as easy as trying to describe the taste of a banana to someone who has never tasted one…go on, give it a try…the words yellow and bananary are banned.
Wondering how to use up those few days of annual leave you’ve got left?
For me, the benefit of nearly 3 decades in business is grey hair and a degree in hindsight, earned from riding the marketing wave with brands across sectors through cycles of boom and bust, taking the Army to war (as a brand) and digging RBS out of a hole during the recession, to name a couple of scars I wear with a bit of pride.