Category Archives: Marketing

Meet Black Swan at Gartner Data and Analytics Summit 2017

| Posted in Event, Marketing, ,

By 2018, over half of large organisations globally will compete using advanced analytics and proprietary algorithms, causing the disruption of entire industries (Gartner, 2016).

Vicki Chown is Product Marketing Manager based in the Reading Black Swan office. With experience as a B2B marketer in the e-commerce analytics and visualisation sectors, Vicki is responsible for marketing our broad spectrum of data and analytics products and platforms.
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Gently Down The Stream…How Socialnaut Helped British Rowing

| Posted in Marketing

British Rowing represents all aspects of rowing – from the training and selection of rowers to represent Great Britain, up to and including the Olympic and Paralympic games, to developing the sport and growing participation across all forms of rowing in England.

Sophie Galasinski has worked in communications for almost 7 years, both agency and client side, and is Head of Communications and Marketing at British Rowing. She is responsible for the delivery of British Rowing’s marketing and communications strategy, and is a passionate supporter of the sport.
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How We’re Waking Up To Data

| Posted in Connected Data, Marketing

If I remember rightly, we waited about 5 years for the year of the mobile, as if it were a fixed date in the calendar. Yet none of us remember waking up one day all “on-mobile” – because that’s not how it works!

Mark’s a veteran of the Kemble school of bushcraft, he penned “The Mosquito King” a tale of his solo wilderness adventures and often discusses the content with the only known reader. He’s survived civil war in the Afghan Kush, a jaguar attack in Belize and RBS during the recession. Experiences which have taught him to head away from loud noises and have equipped him to work on some of the most challenged brands on the planet. He can also rather tragically remember what he was doing on the birthdates of most of his colleagues – If he could only remember half of what he’s forgotten…
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Can You Describe the Taste of a Banana?

| Posted in Creativity, Marketing

Imagine travelling back in time a century or so and trying to explain how we live in 2015…I reckon it’s about as easy as trying to describe the taste of a banana to someone who has never tasted one…go on, give it a try…the words yellow and bananary are banned.  

Mark’s a veteran of the Kemble school of bushcraft, he penned “The Mosquito King” a tale of his solo wilderness adventures and often discusses the content with the only known reader. He’s survived civil war in the Afghan Kush, a jaguar attack in Belize and RBS during the recession. Experiences which have taught him to head away from loud noises and have equipped him to work on some of the most challenged brands on the planet. He can also rather tragically remember what he was doing on the birthdates of most of his colleagues – If he could only remember half of what he’s forgotten…
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Shop ‘Til You Drop this Christmas with Black Swan’s Secret Formula!

| Posted in Connected Data, Data Science, Marketing

Wondering how to use up those few days of annual leave you’ve got left?

Lara is a Copywriter and Communications Manager at Black Swan, and outside work a social media obsessive and music lover. Passionate about the written word from a young age, Lara is on a mission to rid the world of marketing-speak and ‘nonversation’!
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Teaching an old dog new tricks….

| Posted in Marketing

For me, the benefit of nearly 3 decades in business is grey hair and a degree in hindsight, earned from riding the marketing wave with brands across sectors through cycles of boom and bust, taking the Army to war (as a brand) and digging RBS out of a hole during the recession, to name a couple of scars I wear with a bit of pride.

Mark’s a veteran of the Kemble school of bushcraft, he penned “The Mosquito King” a tale of his solo wilderness adventures and often discusses the content with the only known reader. He’s survived civil war in the Afghan Kush, a jaguar attack in Belize and RBS during the recession. Experiences which have taught him to head away from loud noises and have equipped him to work on some of the most challenged brands on the planet. He can also rather tragically remember what he was doing on the birthdates of most of his colleagues – If he could only remember half of what he’s forgotten…
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