Category Archives: Insight

FROM QUIRK’S: CREATING A CATALYST FOR CHANGE IN INSIGHT

| Posted in Connected Data, Insight

Our Insight and Innovation Director Nik Pearmine has written the following piece for Quirk’s Marketing Research Review about Big Social Data, and how it can be maximised for effective Market Research.

Nik is Executive Insights & Innovation Director at Black Swan Data
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JONTY’S ZEITGEIST #2 – FROM KINDER ICE CREAM TO CYBER CRIME

| Posted in Consumer Demand, Consumer Demand, Ice Cream, Innovation, Insight, Meat, Trends

Welcome to the second issue of Jonty’s Zeitgeist. Take a moment out of your day to read about some interesting innovations and trends that made headlines this week.

Jonathan is an Insight & Innovation Associate from Bournemouth. After graduating with a BSc in Chemistry, Jonathan has developed a keen interest in keeping up with the latest news and developments in food, beverage and technology.
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The March of the Machines – from The Drum

| Posted in Connected Data, Insight, , , , , , ,

The March of the Machines: predictive models have broken out of the supply chain and are heading straight into marketing territory. By Steve King for The Drum

Lara is Communications Manager at Black Swan.
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fearless-girl

The Pride of Cannes Lions – Insights into the Lion’s Roar

| Posted in Cannes Lions, Insight

“A truly equal world would be one where women ran half our countries and companies and men ran half our homes” (Sandberg, 2013).

Katy has worked at Black Swan for two and a half years and is a founding member of the company’s Insight and Innovation function. She has worked with some of the world’s biggest companies on projects that have helped shaped business strategy, marketing communications and product innovation. Outside work, Katy enjoys exploring London’s restaurant scene, singing in a local choir and travelling as much as she can.
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Stop Black Friday Casting a Shadow Over Your Business

| Posted in Insight, ,

You can love it. If you choose to you can loathe it. But there’s one thing you definitely can’t afford to do with Black Friday and that’s ignore it.

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Miniconometrics – The Black Swan A-Team

| Posted in Connected Data, Data Science, Insight

Want to measure the effectiveness of your marketing communications? Here the Black Swan A-Team tells you how!

Aiste Karkauskaite: Senior Consultant in econometrics, a.k.a. IDD – Investigator and Data Detective
Alexander Geuder: Software Engineer for the Data Science team, splashing practical convention in theoretical chaos
Rafael Fernandes: Data Scientist, problem solver and self-proclaimed master of the dance floor in Brazilian Zouk dancing
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Introducing Black Swan’s New Insight Division

| Posted in Insight, Press release

James “JT” Turner joins Black Swan as Chief Insight Officer, bringing close to 2 decades of research and insights experience to the data science and technology firm, to unlock a new cadre of analytic capabilities.

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The Keyword Conundrum – Insights and Brand Names

| Posted in Connected Data, Data Science, Insight

Everyone who has ever worked in Data or Social Listening been involved in building queries will hopefully relate to what I am about to write.
The 1st step in all the briefs we receive is to come up with a query that will enable us to retrieve all the data we need to surface insights.

Marine is a planner at heart. She spends so much time observing the world, understanding behaviour, analysing online conversation and deciphering patterns within pools of data, many think she could be part of the Matrix. After 2 MScs in Advertising & Marketing, Marine joined Black Swan to help the Insight & Innovation team with their interstellar insights.
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The Lingo of Logic (and how to tell if you’ll be happy tomorrow!)

| Posted in Best Practice, Data Science, Insight

The study of logic concerns the study of sentences (propositions in the lingo of logic) and whether they are true or false.

Ettie is a trained mathematician with a PhD in artificial intelligence. After a stint in academia she found her way to industry and now works on crunching natural language processing algorithms at Black Swan.
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My Sentiment Exactly…. We loooooove data science!

| Posted in Data Science, Insight

Black Swan’s Data Science Lead Architect Henrietta Eyre on the complexities of Sentiment Analysis, and how to build a sentiment classifier.

Ettie is a trained mathematician with a PhD in artificial intelligence. After a stint in academia she found her way to industry and now works on crunching natural language processing algorithms at Black Swan.
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Adaptive Behaviour

| Posted in Data Science, Insight

LANGUAGE GAMES WITH VAGUE CATEGORIES AND NEGATIONS.

Our amazing Data Scientist Henrietta Eyre recently had a research paper published in Adaptive Behavior, the official journal of the International Society of Adaptive Behavior.

Ettie is a trained mathematician with a PhD in artificial intelligence. After a stint in academia she found her way to industry and now works on crunching natural language processing algorithms at Black Swan.
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Scale Free Social Networks

| Posted in Data Science, Insight

With a background in theoretical physics, I naturally have a great fondness for theoretically interesting, but not necessarily practically useful, tasks.

Dick has been with Black Swan since day one. He founded our data science team, a group of labcoat-wearing doctors with diverse backgrounds in everything from astrophysics, to complex systems, to quantum computing. Collectively they know more algorithms than you can shake a stick at, and work as one to find innovative solutions to the toughest of business problems.
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Insight from Social Data

| Posted in Insight

With a background in consumer marketing, I’ve spent more than my fair share of time sitting in focus groups or creating surveys in an attempt to gain some new consumer insight or try and validate a hypothesis.

Hugo brings a decade of blue-chip consumer marketing experience into the mix, and when we say “chip” we mean it literally – in a previous life he was the man behind Walkers Crisps digital success. Hugo is expert in delivering cosmic insights to our clients and is passionate about technology and data. He loves a bit of rugby and will also often be found strapped to a pair of skis.
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