There are a lot of company videos out there. Yes, there are some good ones, but most suck.
Now, I don’t mean a company’s product and services video, I mean those company videos designed to show off the people, culture and working environment.
Here at Black Swan, we do a whole heap of things really well. Just check out the other blog posts and you’ll get a feel for the breadth of things we do, and think of doing. And even think about thinking about.
It’s a pretty regular debate for us, here in the Black Swan Creative team. What is UX anyway? A little like Justice Stewart and his observation on obscenity, we know it when we see it, but an exact definition eludes us. The boundaries between UI design and UX design are incorrigibly blurred and seem to change while we’re not looking.
The hottest new skill for all isn’t quite as easy as Codecademy makes it seem
I recently wrote a python script to capture posts and their comments from Facebook and report on the volume, sentiment and topics of discussion. As you’ll quickly realise, my coding skills are self taught through online education platforms such as Codecademy and my ability to write fully functioning tools is still fairly new.
Our story began on an average early spring workday, when we were asked by Keve if we want to participate in the Microsoft IOT Hackathon, and since we already have a great interest in the field, and our hobbies are all related to it, we sat down to figure out an innovative idea around environment protection.
This article originally appeared on the Ajilon.com blog here – an in depth look at careers and recruitment, by Susan Fourtené, and is reproduced here with her kind permission.
At some point in our lives, we all figure out the difference between “hearing” vs. “listening”. Often we learn the hard way. Maybe you were presenting a conference and three quarters of the audience were staring like zombies into their mobile phones. Or maybe a close friend was trying to share some important news while you were distracted by other matters.
With digital ad spend set to outstrip TV, is your ad budget working hard enough?
The Don Draper-style of agency executive and marketer is an enduring one. Big personalities, well connected, they come up with the big creative ideas that impress big (often hard-to-please) clients and result in all-singing, all-dancing campaigns, often devised on the back of long, liquid lunches.
I seem to have accidentally stumbled into a seafood theme – I will persist…
The great UX revolution of the last decade has brought a wonderful change to the way we design and build software. No longer do we design around the constraints of the technology, blindly mirroring database schemas in view hierarchies and other such crimes against humanity. Now we talk about the end-users of our software, and design around them and their needs. We figure out what they need and then shape the technology around them. That’s great.
Applying Big Data and Cutting Edge Algorithms to Drive Better Passenger OutcomesEverybody is always looking for the cheapest flight available, right? The rise of the budget airlines proves that the only thing people are really interested in when they book a flight is to get the lowest possible price. Well no, actually.
Sometimes at Black Swan we have some news we just have to share; the last time we couldn’t keep a cork in it was the UK’s Fastest Growing Start-up award from the Sunday Times. This time we are delighted to confirm our series B investment has been secured from our friends at Mitsui, Japan’s top corporation and one of the largest groups in the world.
Congratulations to our friends and colleagues at the University of Exeter for becoming a Satellite Applications Catapult Centre of Excellence.
The Satellite Applications Catapult is delighted to be adding two more Centres of Excellence in satellite applications to its network, as it continues to broaden its regional engagement and support the sector’s growth in the UK.
For the past couple of years, whilst in school, I began to research methods of digital content production outside of the mainstream CG pipeline. I grew tired of waiting for renders and baking lightmaps and chose to instead work in a totally real-time environment. The video game engine turned out to be the perfect tool for building all sorts of interactive and motion graphic works.
The Nest is Black Swan’s proprietary data unification platform, an ingenious piece of kit built to ingest data from a mighty range of sources, which in turn enables us to create swift proof of concept algorithms….unlocking solutions through applied prediction. We are extremely proud of our product; find out more about The Nest in our product video.
Hello the Internet,
As most of you, I share my opinion online on a daily basis (thank you Facebook for changing my life), but I don’t often have a real chance to discuss something at the very centre of my life as an Insight expert. Insights are mentioned all the time. I have worked in many departments of advertising agencies, from the creative side to campaign delivery, to the analysis and reporting on KPI.
There have been a few terms from maths and science that have entered into daily usage to become buzzwords in this past decade: e.g. Chaos, Complexity and Sustainable. We see them branded on buses in adverts; we hear them in business talks and sales pitches; we hear them a lot when a politician is talking but not really saying very much.
This summer Black Swan went glamping. It was that singular hot day of summer and there we were, at 2pm, sweaty and playing three-legged races in the middle of Sussex. Toward the end of the evening we were treated to the DJing talents of our CEO, and whilst there was no lack of enthusiasm for dancing, the musical tastes of gen X and gen Y were soon apparent.
It’s Christmas Eve. You’re preparing for the biggest day of the entire year; the only day, in fact, that you’ll get any real work done. The other 364 days have been spent overseeing subordinate clauses, planning your route for this evening’s journey, and most importantly, making a list and checking it twice.