Black Swan’s Chief Strategy Officer Hugo Amos examines the power of social listening in brand strategy.
Our Insight and Innovation Director Nik Pearmine has written the following piece for Quirk’s Marketing Research Review about Big Social Data, and how it can be maximised for effective Market Research.
The March of the Machines: predictive models have broken out of the supply chain and are heading straight into marketing territory. By Steve King for The Drum
Black Swan Data Science Consultant Rose Barnett has recently had this article on Machine Learning published by digital business, marketing and ecommerce experts Econsultancy.
A Genetic Algorithm is a method of solving optimisation problems based on a natural selection process, mimicking biological evolution.
If I remember rightly, we waited about 5 years for the year of the mobile, as if it were a fixed date in the calendar. Yet none of us remember waking up one day all “on-mobile” – because that’s not how it works!
This evening, writer, comedian and data expert Timandra Harkness launches her book – Big Data – Does Size Matter, complete with a special mention of a certain Black Swan on page 23! A long time friend of Black Swan, Timandra has written this guest post for our blog to celebrate. If you are interested in buying the book, make sure you read right to the bottom for a special discount code.
Want to measure the effectiveness of your marketing communications? Here the Black Swan A-Team tells you how!
The Don Draper-style of agency executive and marketer is an enduring one. Big personalities, well connected, they come up with the big creative ideas that impress big (often hard-to-please) clients and result in all-singing, all-dancing campaigns, often devised on the back of long, liquid lunches.
Applying Big Data and Cutting Edge Algorithms to Drive Better Passenger OutcomesEverybody is always looking for the cheapest flight available, right? The rise of the budget airlines proves that the only thing people are really interested in when they book a flight is to get the lowest possible price. Well no, actually.
Everyone who has ever worked in Data or Social Listening been involved in building queries will hopefully relate to what I am about to write.
The 1st step in all the briefs we receive is to come up with a query that will enable us to retrieve all the data we need to surface insights.
Wondering how to use up those few days of annual leave you’ve got left?
Farming! José! Bunnies!
Our Chief Technical Officer, Gary Townsend, shares his thoughts on The Brain, our latest innovation which will change the way Data Scientists produce scaleable models, forever!
How probabilities can affect even the smallest business decisions.