Category Archives: Cannes Lions

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The Pride of Cannes Lions – Insights into the Lion’s Roar

| Posted in Cannes Lions, Insight

“A truly equal world would be one where women ran half our countries and companies and men ran half our homes” (Sandberg, 2013).

Katy has worked at Black Swan for two and a half years and is a founding member of the company’s Insight and Innovation function. She has worked with some of the world’s biggest companies on projects that have helped shaped business strategy, marketing communications and product innovation. Outside work, Katy enjoys exploring London’s restaurant scene, singing in a local choir and travelling as much as she can.
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And The Winner Is……. Us, but next year!

| Posted in Cannes Lions

Making predictions this year has been an incredibly uncomfortable experience as far as my ‘sciencey spider senses’ are concerned. I’d like to say I sought solace in meditation- through focused reflection on Buddhist teachings.

Charlotte is a Data Scientist Researcher with a PhD in Engineering Maths and two Masters degrees: one in Complex Systems and one in Earth Sciences. After thinking a lot about systemic risk in economics and finance, she now focuses on finding the right mathematical tools for our algorithms.
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Cannes Lions: Black Swan’s Oscar Winning Formula?

| Posted in Cannes Lions

In my research for model inspiration whilst trying to predict the Cannes Lions, I found two papers discussing approaches to predicting the Oscars. A fitting link, as the Cannes Lions have often been dubbed as the Oscars of the ad industry. Or at least some people think so.

Charlotte is a Data Scientist Researcher with a PhD in Engineering Maths and two Masters degrees: one in Complex Systems and one in Earth Sciences. After thinking a lot about systemic risk in economics and finance, she now focuses on finding the right mathematical tools for our algorithms.
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Day Three Cannes Lions Predictions: Design, Radio + Cyber Awards

| Posted in Cannes Lions

Welcome to day 3 of Black Swan at Cannes Lions, where we are predicting the awards winners all week from Cabana 4, outside the Palais des Festivals on La Croisette. Today sees awards for Design, Radio and Cyber. Have we got our predictions right?

Lara is Communications Manager at Black Swan, and outside work a social media obsessive and music lover. Passionate about the written word from a young age, Lara is on a mission to rid the world of marketing-speak and ‘nonversation’!
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Cannes Lions: Advertisers just don’t talk enough

| Posted in Cannes Lions

My non-mathematician friends often look at me strangely when I talk about equations and models as if they are people.

Charlotte is a Data Scientist Researcher with a PhD in Engineering Maths and two Masters degrees: one in Complex Systems and one in Earth Sciences. After thinking a lot about systemic risk in economics and finance, she now focuses on finding the right mathematical tools for our algorithms.
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Day Two at Cannes Lions: Media, PR, Outdoor + Creative Effectiveness Predictions

| Posted in Cannes Lions

Welcome to day 2 of Black Swan at Cannes Lions, where we are predicting the awards winners all week from Cabana 4, outside the Palais des Festivals on La Croisette. Today sees more awards announced. Have we got our predictions right?

Lara is Communications Manager at Black Swan, and outside work a social media obsessive and music lover. Passionate about the written word from a young age, Lara is on a mission to rid the world of marketing-speak and ‘nonversation’!
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Day One: Data, Mobile + Press Grand Prix Cannes Lions Predictions

| Posted in Cannes Lions

The complex world of Prediction is both an art and a science, so just for fun Black Swan has decided to predict the winners of some of the Cannes Lions Festival awards categories.

Lara is Communications Manager at Black Swan, and outside work a social media obsessive and music lover. Passionate about the written word from a young age, Lara is on a mission to rid the world of marketing-speak and ‘nonversation’!
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Gorillas with Calculators – Can Predictive Science Aid the Creative Process?

| Posted in Cannes Lions

As Nate Silver, the Godfather of modern predictive analytics puts it, ‘Prediction is both an Art and a Science.’

Steve King has worked in tech & data science, man & boy. He puts it down to playing with an abacus from an early age in the depths of Wales, with precious else to do. Now he’s all grown up and as CEO spends his days leading our flagship accounts – zipping regularly from the UK to the US West Coast. He’s one of Black Swan’s founders, citing his sources of inspiration as Nate Silver, standing atop the Gower Peninsular and delivering game changing insights for his clients.
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