All posts by Zuzanna Pasierbinska-Wilson

About Zuzanna Pasierbinska-Wilson

Zuzanna is responsible for driving all the aspects of DataSift’s marketing strategy. A marketing leader with 15+ years of experience, Zuzanna most recently led brand and marketing for Huddle, the leader in cloud collaboration for the enterprise and government. Former published sociologist, Zuzanna co-founded Custard, a consultancy specializing in digital media and mobile. Its client list boasted innovative startups such as AdMob (now Google) as well as top global brands, including Disney, Nokia and Garmin. Her previous experience spans working with 50+ companies across software, hardware, mobile, telecommunications & networking and engineering.

DataSift Guest Post: Are Your Ad Dollars Working Hard Enough?

| Posted in Creativity

With digital ad spend set to outstrip TV, is your ad budget working hard enough?

Zuzanna is responsible for driving all the aspects of DataSift’s marketing strategy. A marketing leader with 15+ years of experience, Zuzanna most recently led brand and marketing for Huddle, the leader in cloud collaboration for the enterprise and government. Former published sociologist, Zuzanna co-founded Custard, a consultancy specializing in digital media and mobile. Its client list boasted innovative startups such as AdMob (now Google) as well as top global brands, including Disney, Nokia and Garmin. Her previous experience spans working with 50+ companies across software, hardware, mobile, telecommunications & networking and engineering.
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DataSift Guest Post: Farewell Don Draper, Hello Social Data

| Posted in Best Practice, Connected Data, Creativity

The Don Draper-style of agency executive and marketer is an enduring one. Big personalities, well connected, they come up with the big creative ideas that impress big (often hard-to-please) clients and result in all-singing, all-dancing campaigns, often devised on the back of long, liquid lunches.

Zuzanna is responsible for driving all the aspects of DataSift’s marketing strategy. A marketing leader with 15+ years of experience, Zuzanna most recently led brand and marketing for Huddle, the leader in cloud collaboration for the enterprise and government. Former published sociologist, Zuzanna co-founded Custard, a consultancy specializing in digital media and mobile. Its client list boasted innovative startups such as AdMob (now Google) as well as top global brands, including Disney, Nokia and Garmin. Her previous experience spans working with 50+ companies across software, hardware, mobile, telecommunications & networking and engineering.
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